There are just two kinds of customers. There are the ones who feel satisfied with your business and will recommend you to others. Then some who had a bad experience with your company.
The latter are more than likely going to write down their frustrations in the form of an online review.
Reviews are very crucial for your business success. Around 84% of people trust online reviews same as they would trust a recommendation from family or friends.
We, at Digital Marketing Agency in Gurgaon, going to tell you how to make your satisfied customers write reviews.
Google, Facebook, Yelp, the list goes on. Why is it good to get reviews on a different platform rather than just focusing on one? You have to ensure you cover all your bases.
Customers who are checking out Google reviews may not see your Facebook or Yelp reviews and vice versa. This will boost your SEO. The more platforms your business is listed on the internet, the better.
Google is basically the review site of choice – which is ultimate because these reviews show up on your Google My Business page.
GMB is a free service that shows your business name, phone number, address, and more to potential customers. Customers will get to see your star rating as well. It’s imperative to have a Google My Business for many reasons.
First it shows your business information to customers so that they stay aware when you are open/closed or how to reach you. Also, it boosts your chances of getting displayed in “near me” searches thanks to local SEO.
Also, getting online reviews can help you move up in the search engine rankings.
Get Reviews on Facebook
There are over 2 billion active Facebook users. For any business, it is so crucial to get reviews on Facebook. A new feature on Facebook also shows your star rating in search results when users look for your business or businesses like yours. Star rating plays a major role as many people do not trust a star rating below a 4.
When a customer writes a good review on your Facebook page, they are sharing their experience with the people that they loved your business and advertising your company to their network of friends.
If you ask to get reviews on Facebook people will more than likely already have an account as opposed to sites like Yelp where they might have to make an account.
Getting Reviews Online
Yelp and Angie’s List are two review sites that are best for your businesses who provide with a service like restaurants or house cleaning services. Some other good platforms you may not know about involve ModernComment, Get Five Stars, and Trustpilot.
You must get reviews on at least one of these sites but including additional ones is profitable to your business.
Should You Ask For Reviews?
68% of audience will make an opinion of your business after reading anywhere between 1 and 6 reviews.
You have to encourage your customers to leave reviews and you, as a business, have to monitor those reviews. You should also try to improve the negative reviews that you will receive certainly.
If you find this task to be too tedious, or you don’t prefer confrontation, then hiring Digital Marketing Agency in Gurgaon would be ideal to do reputation management for you.
Want to know the right way of getting online reviews?
Before you ask for a 5 star review, firstly answer yourself these questions.
If they agree to give you a good review then ask away! If you are doubtful that they might give you a bad review, wait. You have to develop a good relationship with them prior to asking for any favors.
Try Sending an Email
Avoid asking customers straightly for review? Or maybe your company is very big to go around every customer to ask for reviews.
Emailing customers to ask for reviews is an easy and fast way to get reviews. This makes it simple for individuals to click a link and put a review. Email marketing is already enormously crucial for your business development so why not leverage it to receive reviews?
