Sophia Jasper

    Added on 05 April
    The difference between UI and UX

    UX and UI are both really important elements of designing, but they don’t always overlap with each other. In this article, we will discuss the difference between UI and UX as well as why you need both to have a great design.

    What is UI?

    A user interface (UI) is a series of images, buttons, text, graphics etc. that your customer views and interacts with on a website or application. The purpose of UI is to give customers an experience which will help them buy your product. A good user interface will lead to more conversions because it makes buying easier for your customers. When designing user interfaces for your website/app, always remember to keep it simple and uncluttered so that customers can easily find what they’re looking for.

    What is UX?

    User experience (UX) is a phrase used to describe everything that happens when someone interacts with your website or app, including how easy it is to navigate, understand and use. In essence, it’s what users feel when they interact with your product. Good UX = happy users. Bad UX = angry users.

    How do they relate to each other?

    User interface (UI) design is all about how a product looks, whereas user experience (UX) design is about how a product works. The one does not work without the other as both are required for overall success of any project. In short, a product with bad user interface will have poor user experience. A good example would be an app that has great functionality but very complicated menu system – it will be hard to use by users. On the other hand, if you have an app that has great look but doesn’t do anything useful – it will be just a waste of time and energy. You can hire a UI/UX design agency that also offers mobile app development, web app developments services in Bangalore to get the best UI/UX design for your website or app


    We tend to use UI and UX interchangeably, but it’s important to remember that there is a difference. While both are critical for successful product development, it’s more accurate to say that user experience is an umbrella term, which encompasses various subcategories of user interface. The relationship isn’t quite as cut-and-dry as many people seem to think though—in fact, there are points at which these two overlap.

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