Are you feeling intimidated by the lingo used by the production people at the set? It is crucial that you understand some of the words they are using for communication so that you can forward your inputs, if any, about the production process. Read on for a crash course in the lingo used by the production experts so that you can come up with best video production for your next promotion campaign:
Shooting not filming:
People from non-production background often ask if the ‘filming’ of the video has started. In video shooting, there is no film involved. Everything is being shot on a digital video camera. Digital video is the most used medium nowadays because it can be edited easily and is more accessible. When the video production NYC company beings shooting then you will hear that people shouting the word “shoot”.
In video production, you will not find a producer but a videographer who is in charge of the entire process.
The video making process is highly technical and you will come across a number of new words being used by the video production company staff.
The accent light is something that emphasises on a single subject.
This is known as the supplemental shots. Though the term A-shot is not used you can think of it as A and B footage.
The call sheet is a list of talent, crew or client who will be present in the shooting that day. It will also contain the full details of time, place of shooting, attire, day’s schedule and equipment.
A clapper is a board that claps after the director says “Lights, camera, action”. It is a useful piece of equipment that separates one shot from the other. It is usually a black and white rectangular piece which creates a specific sound before everyone goes quiet and the shooting begins.
These are tripods that hold up the camera.
This refers to a transparent sheet that reduces the brightness of lights.
These are some more of the many words that you will find being used around you as long as the shooting continues.
315 W 36th Street New York, New York 10018, UNITED STATES
We are a premier production company based out of New York and Los Angeles. In the commercial advertisement industry, we have partnered with several brands and advertising agencies to produce engaging and More
How can you make Memorable and Effective TV ads?
In this article, a number of essential strategies have emerged that will help the advertising company to inform their potential customers of their product as well as remembering their brand name.
Why it is important to advertise on a popular TV show?
When a production company advertises their product or service on television then the first thing that TV commercial companies should notice is in which channel and during which TV program they will display their advertisement.