“Generating leads is important for essentially every type of business!”
And while each business has its own methods for doing so, they are often based on the trends of the time. Rather than focusing on the present, it’s good practice to focus on what strategies will be effective in the following years.
This will set your business up for long-term success and keep you from wasting money on strategies that are doomed to become short-lived.
With that in mind, here are five effective strategies you can use for business-to-business (B2B) lead generation in 2019 and beyond.
1. RAMP UP SOCIAL NETWORKING AND PERSONALIZE CONNECTIONS
Linked-In is gaining impressive impact in B2B lead generation network and other social networks such as Facebook, Twitter etc... are footprinting their own impact in the network. So the marketers are having an eagle vision over these areas. Active participation and regular updates are the keys to leveraging social networking connections.
2. CREATE QUALITY CONTENT MORE FREQUENTLY
Customers rely on content for research and making decisions. Leverage this information by producing more content more frequently so you can cater to your audience’s information demands.
Publishing quality blog posts more often show your target audience your commitment to go to great lengths to provide them with valuable content that addresses their concerns. If done right, your efforts will be rewarded with consumer trust and loyalty to your brand.
Only 2% of buyers make a purchase on the first visit, and re-targeting aims to revert back the 98% and give them a nudge towards your brand.
Re-targeting is still underutilized by B2B marketers, but it is firing on. About 70% of marketers allocate 10% or more of their budgets to re-targeting. So, if you haven’t already, start re-targeting your website visitors now.
Video marketing plays a promising opportunity to reach your target audience. A survey revealed that about 64% of customers make a purchase after watching branded social video content. YouTube plays a predominant role in video marketing with a wide involvement of promotions by marketers. Don’t lag behind the competition, get your camera rolling!
The mentioned strategies are followed by the majority of the marketers, but how the strategy is developed and how it is maintained is more important.
5. MAKE YOUR WEBSITE SEO & USER-FRIENDLY
Top ranking in search engines, increases your product or services exposure and automatically you get more business leads. Search engine lowers the ranking if your website is not mobile optimized. So the primary thing is optimizing your website for mobiles.
User-friendly Website optimization is also a very important thing you need to concentrate on. If your site is not so, users will not stay longer in your sites and as a result, the bounce rate of your site get increased which lowers your site ranking.
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