Businesses these days often see SEO as just a web page thing. Try to identify keywords, view site interactions, and more through Google Analytics and adjust where necessary. While that approach is not a bad one, it only represents a part of the equation.
What are you doing on the social media side of things to boost your SEO efforts? Did you even realize it played a part in the equation?
Whether you did or not, here's a look at 10 great strategies that an expert SEO Perth agency recommends for the best results.
1. Focus on Quality and Not Quantity
High-quality content is non-negotiable, especially as the Google algorithm continues to become fine-tuned. The marketing landscape of the past is most certainly not the one you're dealing with now.
Content relevance and intent are at the centre of what the search engine algorithm wants to see. To this end, focus on producing comprehensive copy that demonstrates a high level of research, understanding, and potential for connecting with your ideal reader.
Don't fall into the trap of trying to stick through a schedule and churning out content as quickly as possible at the expense of being engaging.
2. Create Link Opportunities
As important as this is, it's not the easiest thing to do, and that's because it's a passive activity. Your social media content needs to be able to make an impact and you need to take the relevant steps to promote it effectively.
The idea is to create an impression on a third party, such that the person will want to reference your copy somewhere else. Again, this feeds into the first point about it being well-researched and impactful.
Try to stick to evergreen content that retains its relevance after numerous shares over long periods, especially since only a small subset of your potential audience will see it initially.
3. Use Varied Profile Strategies
One of the worst things you can do is assume that one strategy will work everywhere. Base whatever you do on the strength of the platform being used. For example, Instagram success largely depends on high-quality images that can tell a thousand words.
Twitter is where quick-witted posts that are concise will be more well-received. Bear this in mind if you want people to pay attention and share whatever you upload.
4. Produce Targeted Content
The idea of the ideal reader was mentioned before and here it is again. Your initial share is not what will help you rank on Google. Much of it boils down to the extent of engagement and the willingness of people to share your content.
Therefore, you need to start on a good note. The first thing you should always do is create a profile of the ideal person who will be looking at whatever you post. Take advantage of social listening tools here to circumvent some of the intense leg work.
5. Focus on Partnerships
The greater your brand awareness, the greater the chances of people talking about and sharing whatever it is you offer with others. To this end, consider making strategic partnerships that can contribute to a third party while creating greater exposure for your content.
For example, there are social media influencers. As the name implies, because they have a large and dedicated fan base, they have a lot of sway. Therefore, should you partner with one whose target audience aligns with yours, it's a great way to positively do some outreach.
Bear in mind though that negative perception of the said influencers can reflect on you, so you want to choose someone who embodies your core values.
6. Make Third-party Sharing of Your Content Easy
If you want people to share your content, the act of doing so cannot be difficult. Several elements come together to make this process more straightforward. These include intriguing calls the action, social share buttons, and more.
By including these in your copy, people can conveniently get where you would like them to without having to go through the hassle of independently navigating there.
Appealing and useful content will always win here.
7. Ensure Images Are SEO Ready
Images are tremendous for engagement purposes and add context to your posts. However, there is a huge difference between a standard image and an SEO-ready one.
Text, for example, is critical. you may wonder how that is even possible. Well, the algorithm will also rank file names and alt tags. While the former is self-explanatory, alt tags help search engines to better understand what images are about.
Finally, try to stick to unique images as the stock ones or others that everyone is using will likely leave you lost in the shuffle.
8. Stimulate Active Conversations
Again, you want people to be talking about your brand as much as possible, especially if you're trying to create customer advocates and credibility. Stimulating conversations is a great way to pull this off, and you can even involve people in the process of learning who your target customer is.
For example, you can ask for thoughts on your most recent blog post or even set up a poll to see what people would want you to talk about next. Even the simple act of responding to comments goes a far way here.
You're establishing your industry expertise and providing useful information, which are both green flags in Google's book.
9. Establish Your Authority
On the matter of authority, Google uses E-A-T, which translates to expertise, authoritativeness, and trustworthiness. With consistent high-quality delivery, you will likely gain more traffic, leading to greater discussions, leading to more high-quality content, and the cycle will repeat itself.
Incentivize engagement and maintain a consistent brand identity across all your social media channels. Continue to contribute positively to the proverbial machine, and your efforts will be rewarded.
10. Lean on Industry Expertise
As simple as some people may make SEO sound, it is anything but. After all, there are often thousands of pages competing for a few coveted top spots. SEO agencies spend tremendous amounts of time understanding search engine requirements and executing on them effectively.
Retaining their services can lead to immense ROI, which makes the initial cost nothing more than an investment.
The Bottom Line
Your traditional marketing strategy is not complete without a focus on your social media presence, especially since your target audience is likely on several platforms. Boost your online performance by taking advantage of the tactics mentioned above, alongside other useful social media marketing approaches.
