After offering hair color and care consultations to companies all around the world, we thought that a gap needed to be filled. While natural hair color firms were unable to provide their customers with both consistency in shade and ease of application, commercial hair color companies were overly dependent on chemicals. This idea, together with our unwavering goal to elevate hair color and care to the next level of quality, led us to conduct in-depth research with seasoned chemists, toxicologists,
