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This article will give you a run-down of the 5 essential skills a PowerPoint designer must possess and how crucial they are to creating winning business presentations.

What does a Presentation Designer do?


A presentation designer works closely with a project manager to craft clear and compelling presentations that use visual storytelling to educate, persuade, entertain, and inform audiences about their client’s products and services.



Here are 5 non-negotiable skills presentation designers must have are:



1. They master the art of using images


Most presentation designers understand that they need to design the content around the images. Images help tell a story.

Images are used in many ways within a presentation — from helping to explain complex information to showing off a product to creating a mood or emotional response. In the latter case, designers will often use images of real people and animals because they are easy to relate to and draw our attention. Sometimes, using an image will get your audience to focus on a point and not forget what it was that you wanted them to remember after the presentation.


However, many designers limit themselves by making decisions about what images to include in a presentation based solely on their own creative ideas, without considering how these ideas impact the audience.


It is important to use images that relate to the content of the presentation. While images need to communicate specific messages to your audience, they should not take over the entire experience.

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