To have an idea of the importance of social media in our lives, well speculations apart, let us take a look at the real, raw facts. Each day, about 45 percent of the global population, which is around 3.5 billion people sign into their various social media platforms to have a feel of what's happening around the world. They also use this time to check on any new restaurant opening or updates regarding the old ones. So it's very crucial that you place your restaurant business at a very noticeable point in all relevant social media platforms to give your brand the voice that it requires and also to send your revenue skyrocketing. In this article we will take a look at how to go about it

Have an exact idea on which platforms your customers are spending more time! 

Deciding on where to post is very crucial. The following data will help you make a plan on that

• YouTube - With an audience base quite wide, posting on this social media platform can really do wonders for your brand

• Instagram- You can post a plethora of pictures in an attractive way to pull the attention of Generation Z and Millennials

• Pinterest-  An ideal platform to share tutorials, products, and downloadable materials. Foodies and female consumers spent a lot of their time here

• Twitter - Your content will get more views from young adults who like a combination of original and professional content

• LinkedIn- A big booster for your business side, this platform is ideal for sharing content related to testimonials, reviews, product information and news with respect to your brand 

• Facebook- An ideal platform to get the attention of a majority of the population around the world by posting, engaging materials like photos, videos and article links as the users are widespread and popularity of this platform is sky high.

Make it a point to note the time period of a post for each platform. While twitter posts are ideally productive for 15 to 20 minutes, Pinterest posts have a shelf life of around three months.

Also you can easily manage your business through phones since most social media platforms have mobile apps for customers, and is an ideal way to implement your mobile marketing strategies for restaurants. 

The role of visual content to promote your brand and engage your audience  

The type of content preferences are changing, as per a survey conducted in 2018, 54% of consumers preferred video content as opposed to a mere 18% who preferred blogs in their social media space. 

Respond to this change by including as many pictures and videos as possible to project your brand's value as a place that opens up to a new experience and not just another venue to eat. This can be done by including attractive footage of a tour of your new private dining room, pictures of your guests enjoying dinner or colorful photos of your seafood specialties.  

Engage with your followers 

Only half the job is done once you post. It's equally important to engage with your followers by answering their queries, also you can get more attention from your customers once you start focusing on user generated content. Involve your audience with each step of your social media movements. 

Offer your social media patrons exciting discounts and conduct contest

Sending discounts and offers to your social media followers can really boost your brand popularity. Some social media platforms like Facebook makes all this simpler by providing you with apps that take care of discounts and contests on your behalf. 

To conclude 

Everyone craves for a connection! By using social media platforms in an ideal way, you can connect your restaurant with the audience in a seamless way, even when they are away from you. This connection can do wonders to your business and bring in more revenue than you have ever imagined of. 

So what are you waiting for? Make your social media platforms ever active from today onwards and see the change it brings about to your restaurant business.