When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose victory was your most hard-fought. Or perhaps you think of those clients you’ve represented who were the most injured by someone else’s negligence.

But whether you have warm fuzzy thoughts when you hear the word “clients,” or the word causes an instantaneous knot in your stomach, the truth is that your CLIENTS have the potential to be your firm’s biggest Marketing weapon. In fact, each and every client has the potential to be a mini marketer for your law firm. This is HUGE because now, more than ever, marketing your law firm isn’t about what you say about yourself – it’s about what others say about you.

Why is this so important NOW? Because in the post-pandemic world we live in your potential clients are more skeptical of ads than ever before. Advertisers are pouring more money than ever into advertisements to reach consumers. Your potential clients – the people you want to reach with your brand, are inundated with ads. Everywhere. All the time.

If you attended PILMMA’s recent Super Summit Legal Marketing Conference in DC this fall, then you had the chance to hear a mind-blowing presentation by Marketing guru and best-selling author Mark Shaffer, expounding on this concept (IF you missed this four-day event; one of the biggest Legal Marketing and Management Conferences in the country, then make sure you check it out this June when PILMMA hosts its 2022 Conference in New Orleans.
Read More: https://www.pilmma.org/blog/top-law-firm-marketing-strategies-for-2022-make-your-clients-your-marketers/