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PILMMA-Law Marketing

  • USA
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
  • Providing POWERFUL and INNOVATIVE training.
  • USA
Added on 03 July 2022
We all have unique abilities, including both strengths as well as weaknesses. One of the biggest keys to success is learning to focus your time, energy, and efforts on developing and using your strengths.

Stop trying to focus on developing your weaknesses. Now I’m all about self-improvement, don’t get me wrong. But, when it comes to growing your law firm, you need to shift your mindset. Spend more of your precious time leveraging your strengths than trying to improve your weaknesses. Develop your Strengths and Delegate your Weaknesses. Once you begin to operate with this mindset, you will see dramatic results.


For example, I’m a great “idea guy,” but I’m not naturally good at the details needed to implement my ideas. I’m just not a nuts-and-bolts guy. I see the big picture. I can see what the obstacles are going to be, but as far as getting down and doing the step-by-step process needed to get the idea accomplished, it’s just not one of my strengths.

So how do you deal with this? Once you realize what your strengths are, then hire people and surround yourself with others whose strengths are your weaknesses. As a law firm owner, you can’t do everything. You can’t wear all the hats- Well, you can, but when you do, you keep yourself from growing and completely burn yourself out in the process.

Some people have problems with this concept of delegating. They don’t want anyone around them who is smarter than they are in certain areas. Or they truly believe that no one else can do a task better than they can. But operating under that kind of mindset is a sure-fire way to NOT be successful. Be secure in your own talents and abilities. Check your ego at the door.

If your passion and strength is trying cases and you don’t like the business aspects of the law firm, then hire someone to manage and market your firm- Conversely, if your strength is management and marketing, then hire other lawyers to try the cases. IF your passion is marketing, but you hate management, then hire someone whose gift and passion is management.
Read More: https://www.pilmma.org/blog/6-key-principles-to-building-a-better-personal-injury-law-firm-part-2/

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