The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Since 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a perfect landing page is the most important element.
Law firm landing pages are personalized web pages created for your online advertising campaigns. These pages are specifically created to help generate leads, sales, conversions, or make the visitor take your desired action. A user encounters a landing page after clicking an ad.
However, your advertising efforts may go to waste if your landing pages don’t capture the attention of the visitor. In order to get the desired results, these tailor-made pages should answer the pain points of a user and offer real value.
How can you do that? Below are the top four ingredients to create a perfect law firm landing page.
4 Secret Ingredients to Build the Perfect Law Firm Landing Page:
Create an Irresistible Headline to Hook Prospects
According to Forbes, you’ve only seven seconds to convert a prospect. And the headline is the first thing a visitor will see on your landing page. It means that your headline or title should be compelling enough to make the user read the whole copy. A good copywriter usually does this work, but your law-related input can prove pivotal.
Your headlines should be specific and show a sense of urgency. Moreover, don’t forget to use your main keyword while creating interest through emotions. This is to ensure that your page has clarity of what you’re offering.
For instance, check this headline of Jennings’ landing page below. The headline clearly targets people looking for an affordable family lawyer in Calgary.
How do good headlines help convert? MarketingSherpa reports 90% of readers who read the headline also read the call to action (CTA). Imagine having so many readers reaching the CTA and potentially converting into your law firm’s clients.
We all have unique abilities, including both strengths as well as weaknesses. One of the biggest keys to success is learning to focus your time, energy, and efforts on developing and using your strengths.
Stop trying to focus on developing your weaknesses. Now I’m all about self-improvement, don’t get me wrong. But, when it comes to growing your law firm, you need to shift your mindset. Spend more of your precious time leveraging your strengths than trying to improve your weaknesses....
Choosing the best attorney intake software for your firm can be daunting; however, if you get it right, better software can have a greater impact on long-term firm profitability than any single employee or case.
But how do you figure out which software solution is right for you? After all, every firm is different. Below, you’ll find suggestions along with questions and answers for buying the right legal intake solution for your firm.
One of the biggest things that sets highly successful entrepreneurs apart from most business owners is that they are continual learners. They are never satisfied with the status quo. They are always asking “What if?” They are striving to know more, so they can do more and become more. They are not resting on yesterday’s success, but are striving to achieve greater success today and tomorrow. They understand the importance of acquiring fresh ideas and new insights. With that in...
When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose...
Law Firm Outsourcing with Virtual Assistants is a hot topic in 2022 for law firm owners all across the country. Some lawyers swear by it while others shun the idea altogether. Is Virtual Assistant outsourcing right for your firm?
First – let’s start with the misnomer – Virtual Assistants aren’t limited to off-site legal assistants.
The term encompasses any off-site or offshore contractors hired to provide services for your firm that had traditionally been performed in-house. This could include a litany of activities, from answering the phones, handling intake screening, medical records retrieval, or even traditional paralegal and attorney services such as case prep, drafting or responding to discovery, drafting documents, and performing legal research.
