Instagram is one of the most popular social media platforms in the world, with over 1,600,000 active Australian users and over 500 million active users globally. What’s more, Instagram delivers approximately 60 per cent more engagement than Facebook, and around 120 times more engagement than Twitter.
Here are five tips for building your brand on Instagram is bought to you by a Social Media Marketing Melbourne based specialist, and will help you build a compelling presence for your brand on this platform. https://www.newpathweb.com.au/2016/12/06/social-media-marketing-melbourne-three-simple-tips-for-building-your-brand-on-instagram/

The Best Advantages Of Turning To Low-Code Solutions

When it comes to low-code technology, it can provide a range of benefits for building applications. However, to be truly valuable and offer the most effectiveness, low-code solutions should also digitise and streamline processes to provide a frictionless user experience.

As a leading app design and digital marketing agency in Australia, we at Newpath Web understand just how complicated coding can be. Due to the microcomputer revolution, there has been a high demand for new applications and software automation to improve business processes. This puts a large amount of pressure on software developers to design and create a large volume of applications that are tailored to a business’s specific goals and needs. https://www.newpathweb.com.au/2020/12/23/the-best-advantages-of-turning-to-low-code-solutions/

SEO Changes in 2021

If you can believe it, we’re now well over halfway through 2021. It’s been a big year in digital marketing and SEO, with Google introducing a raft of changes that have impacted the way companies do business online.

As always, keeping up with these changes can be challenging, particularly for those who are not particularly SEO-literate. Fortunately, Newpath Web has done the hard work for you. As a leading SEO company in Melbourne, our team of trained SEO experts are constantly watching for changes in the search engine optimisation industry. We recognise that SEO is an ever-changing game and strive to anticipate where Google might next be headed. https://www.newpathweb.com.au/2021/10/07/seo-changes-in-2021/

Gutenberg allows you to create better content by being a fast, expandable and feature-rich platform. As a leading web design and SEO company in Australia, we at Newpath Web understand just how important having an engaging website is. Even though it may appear at first glance as an overly complex WordPress editor, there are many benefits you can be taking advantage of by switching to Gutenberg- once you get your bearings. https://www.newpathweb.com.au/2020/11/12/how-your-content-can-benefit-from-using-the-gutenberg-wordpress-editor/