Whether they are choosing a restaurant based on how many positive reviews it has on TripAdvisor or downloading an app on Google Play based on how many 5 star reviews it has, customers are heavily influenced by positive reviews and user feedback.

When searching for various SEO services in Australia, you most likely will have come across ‘ORM’ which stands for Online Reputation Management. It is this service which has helped many businesses to reverse the damage done from torrents of unfair and angry reviews that have degraded a company’s reputation. https://www.newpathweb.com.au/2020/11/26/orm-what-is-it-why-is-it-important/

SEO Changes in 2021

If you can believe it, we’re now well over halfway through 2021. It’s been a big year in digital marketing and SEO, with Google introducing a raft of changes that have impacted the way companies do business online.

As always, keeping up with these changes can be challenging, particularly for those who are not particularly SEO-literate. Fortunately, Newpath Web has done the hard work for you. As a leading SEO company in Melbourne, our team of trained SEO experts are constantly watching for changes in the search engine optimisation industry. We recognise that SEO is an ever-changing game and strive to anticipate where Google might next be headed. https://www.newpathweb.com.au/2021/10/07/seo-changes-in-2021/

Over the past decade, the usage of the internet has nearly doubled. Merely creating a website is no longer enough to bring success to a business. Digitalisation is the new norm, and optimisation is the demand of the hour. If a business dreams of leading the highly competitive market, an effective online marketing strategy is the only solution.
The Newpath Web is like a perfect guide, who'll hold hands and take you through the journey of digital marketing in Melbourne. Their expertise is exceptional and is evident in their work. Contact anytime. https://www.newpathweb.com.au

Why Kentico CMS Is The Best Web Content Management System

Since the inception of Kentico CMS back in 2004, it has evolved into one of the fastest growing tech companies in the world. So, why exactly is this fully comprehensive solution ideal for your next web project?

At Newpath Web, apart from being a leading web design and search engine optimisation agency in Australia, we also possess an experienced team of expert Kentico CMS experts. They will work closely with you to ensure that your business is getting the most out of your content management system. If you’re searching for a new CMS to build, revamp or enhance your current website or project, here are a few main reasons why you should be turning to Kentico CMS. https://www.newpathweb.com.au/2020/12/14/why-kentico-cms-is-the-best-web-content-management-system/

Gutenberg allows you to create better content by being a fast, expandable and feature-rich platform. As a leading web design and SEO company in Australia, we at Newpath Web understand just how important having an engaging website is. Even though it may appear at first glance as an overly complex WordPress editor, there are many benefits you can be taking advantage of by switching to Gutenberg- once you get your bearings. https://www.newpathweb.com.au/2020/11/12/how-your-content-can-benefit-from-using-the-gutenberg-wordpress-editor/