Instagram is one of the most popular social media platforms in the world, with over 1,600,000 active Australian users and over 500 million active users globally. What’s more, Instagram delivers approximately 60 per cent more engagement than Facebook, and around 120 times more engagement than Twitter.
Here are five tips for building your brand on Instagram is bought to you by a Social Media Marketing Melbourne based specialist, and will help you build a compelling presence for your brand on this platform. https://www.newpathweb.com.au/2016/12/06/social-media-marketing-melbourne-three-simple-tips-for-building-your-brand-on-instagram/

The Art of Website Accessibility – Improving the User Experience

With an increase in businesses operating online and countless websites emerging, there is a significant need for websites to improve their accessibility for the purpose of giving users equal access to content and functionality of a site.

The purpose of this article is to define Web Accessibility, its importance, and how this can improve user experience for your website. https://www.newpathweb.com.au/2014/12/17/blog-website-accessibility/

Why Magento Development is a leading eCommerce Solution

Four Tips for a Killer Custom Website Design Style Guide

However, one of the things we always do when looking at this sort of stuff is, along with wireframing and general design principles, to develop a style guide. Newpath web’s team of skilled web designers can handle your custom website design in Melbourne, developing a spectacular style guide (more like style bible, am I right?!) that will clearly and effectively map out the entire website design. Hit up our design page to see how we can help you do yo’ thang, or shoot us a message at our contact us page, or just call – 1300 761 806. We’ll have a chat and see what we can do. https://www.newpathweb.com.au/2017/11/14/four-tips-for-a-killer-custom-website-design-style-guide/

SEO Changes in 2021

If you can believe it, we’re now well over halfway through 2021. It’s been a big year in digital marketing and SEO, with Google introducing a raft of changes that have impacted the way companies do business online.

As always, keeping up with these changes can be challenging, particularly for those who are not particularly SEO-literate. Fortunately, Newpath Web has done the hard work for you. As a leading SEO company in Melbourne, our team of trained SEO experts are constantly watching for changes in the search engine optimisation industry. We recognise that SEO is an ever-changing game and strive to anticipate where Google might next be headed. https://www.newpathweb.com.au/2021/10/07/seo-changes-in-2021/