In today’s digital era, where the content management system (CMS) is becoming one of the vital components of an enterprise’s online presence, integrating varying technologies – CRM, Marketing Automation, Google Analytics, and so on – to your business process could significantly impact your business and conversions.
However, with more and more varying technologies becoming a critical part of the digital ecosystem, many enterprises are struggling in their digital property management. The management of digital properties is huge chaos for organizations, whose solution resides in a single word: Centralization.
However, the biggest challenge for organizations is to integrate all these technologies and make them work together seamlessly. A poor system integration leads to:
Thus, despite the various independent benefits of these new technologies, if all these are not integrated in the right manner, it can result in significant problems for your organization.
This is the point where the central hub approach comes into play, which lowers the burden of an organization managing these independent technologies, siloed content, and disparate systems, enabling them to work independently yet coherently in this interwoven system.
A Centralization approach for digital property management is an approach that provides enterprises with a single platform to manage all the digital properties, thereby eliminating the requirement to juggle between multiple technologies.
In this blog, we cover a few benefits that you can expect by using a central hub for digital property management.
A central hub for digital property management offers various benefits when pushing content across multiple channels. Today, the digital landscape is rapidly increasing and an organization may have the main site, accelerated web pages, a few microsites for events and campaigns, an app or two, and in-context kiosks to deliver a seamless user experience.
This rapid increase in channels and digital touchpoints has resulted in a complicated web of content outlets. It would be a lot easier if the combination of all these digital channels could live in one place to power your business, else a marketer’s job becomes pretty hard to manage different digital channels to store different types of content.
A central hub enables you to view, edit, and publish to all your digital channels without having to access various systems and accounts for each touchpoint. For instance, content common to both the website and your eCommerce platform can be pushed simultaneously, thereby negating the requirement to input information more than once, which could lead to error.
The great advantage of pushing content to several channels simultaneously is that your CMS can ensure that the content’s raw data is rendered in the right format for that particular channel.
Every tool integrated into the site has its own interface, thus managing multiple tools of varying interfaces is also a challenge.
If your enterprise is deprived of a central hub, then each member of your team will have to get acquainted with the working of each tool to complete a single task in multiple ways. This can result in frustration for users who understand what they want to do but need to first figure out how a particular system handles such a task.
On the other hand, with a central hub approach, there is just a single workflow to create and a specific single set of tools to learn. Either you want to manage a product catalog or you are looking to update web pages, you just need to carve out some time to learn one process. It leads to more consistency across every project and more time dedicated to maximizing consumer interactions rather than fussing with tools.
Managing multiple users across multiple systems is a cumbersome task when compared to implementing and managing security protocols within a single system. Implementing a central hub approach will enable you to handle the connections to each of your systems acting as a secure gateway.
Without a centralization approach in place, each user on your team will have a login and password for each of your systems. Thus, the chances for errors and security breaches increase. Apart from this, maintaining a track of who has access to what quickly becomes a logistical nightmare.
Moreover, a centralized approach allows for just a simple login, thus, making sure that onboarding new employees and removing former employees do not become a tedious task. You have to secure a single gateway when it comes to the central hub for digital property management, which is far more better than securing multiple gateways.
Analyzing strategies across multiple systems is cumbersome, yet a vital task to keep potential customers happy. From trying to find comparable statistics within each one to analyzing a multi-platform campaign, identifying weak areas and effective messaging can only be done once you’ve compiled all the data and then put it together to make comparisons meaningful.
Tracking the user behavior from the initial stages of the buying process to the retention is far more accurate when you are analyzing from a single point of view. It is vital to identify bottlenecks and roadblocks but it becomes difficult when you have to make a comparison of data from two different systems.
The data of all your campaigns from all your channels beginning in your CMS become accessible with the click of a button. When you have a centralized data collection and analysis tools integrated, identifying the trends and behaviors necessary to provide personalized content becomes straightforward.
A centralized approach is not just a quick way to access all the vital information, rather it is also a key tool to push out personalized content.
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Time Required’ is the biggest barrier to adopting new technology for 51% of businesses. However, digital property management from a centralized location saves an enormous amount of time. Your entire team will become more efficient as they will be utilizing less time logging into and out of multiple systems, learning multiple interfaces, and figuring out how to do a single task in several places using different tools.
Uploading, downloading, and exporting the data and content from multiple places will be a thing you were dealing in the past. Moreover, you will be able to build and push the content from a single platform, thereby saving a huge amount of time that would otherwise be spent replicating content across systems.
A central hub for digital property management enables enterprises to save time and money. From simplifying the content management process to securing all your digital properties, the centralization approach comes with a multitude of benefits that could make a remarkable and significant impact on your business.
Thus, if you are unable to manage and secure your digital properties and provide a seamless experience to your potential customers, then a central hub approach could be the missing piece in the puzzle of your business strategy.
Source - https://www.netsolutions.com/insights/use-central-hub-for-digital-property-management/
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