The common and widespread belief that Indian consumers are forever on the quest for the cheapest and best; is being proactively challenged by quite a few notable Indian premium brands that have cropped up in recent years. The Indian economy has grown in leaps and bounds in the last two decades and has had a significant impact on consumer purchase behaviours.

Yes! There is still a market for consumer products and services that are easy on the pocket and are appropriately priced to cater to a general middle-class economy. However, there has been a rise in Indian luxury brands that cater to the movers and shakers in the country.

India’s share of millionaires and billionaires has grown in the last few decades and Indian brands are proactively wooing these wealthy and influential individuals with premium products and services. Read further to know how these brands are replicating the quality and customer service standards of reputed international brands, while remaining quintessentially desi at heart.

Reinventing Indian Couture 

Whether it’s Satya Paul or the House of Angadi; premium brands within the Indian luxury wear segment have a very clear vision that seeks to reinvent Indian couture, and this vision is coming to fruition.

With an emphasis on comparing fashion in India and the west; the sari makes for a great case study. Unlike a variation of western wear dresses for women that have long been presented by designers and fashion houses in exciting premium avatars; the sari was long ignored by the Indian elite as viable Indian luxury wear.

However, in recent times this attitude towards the saree has changed; courtesy of luxury brands such as House of Angadi and Satya Paul among others, that have elevated the status of the saree as truly luxurious, exclusive, and premium Indian wear. Now sarees cost lakhs of rupees, and there is an active buyer base for premium Indian wear that is lapping up these luxury offerings.

The same can said for many other consumer products, and the need for luxury and exclusivity has permeated the Indian service industry as well.

Indian Premium Hospitality 

Among service industry verticals; the demand and supply for exclusive and premium services is most apparent in the hospitality industry. Any virtual influencer worth its weight in gold will be quick to list AER Mumbai as one among a few hospitality industry entities making its mark in terms of premium services at a premium price. 

The emphasis here is definitely to provide patrons of such establishments with a luxury accommodation, and wining and dining experiences that meet global premium standards, with an intrinsically Indian ethos. The Indian brand of hospitality, that is known the world over, has gone nowhere. However, the ante has been upped, and now Indian hospitality brands like AER Mumbai are matching up to their global counterparts.

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