How To Receive Meaningful Design Feedback From Clients?

If you are a graphic designer, comments can be a frustrating part of your project. It may seem like a battle against your designs, resulting in a compromised result. On the one hand, you want comments to finalize your project and do your best and, on the other hand, customer comments can be dark and frustrating. The challenge is to decode what the customer really wants and receive useful comments.

Why is feedback so important?

"Comments" is useful information from an individual, communicated to another individual who can use that information to adjust and improve their actions and behavior. Feedback is an opportunity to see our work from a different perspective.

But what exactly is effective feedback?

“Effective feedback is not praise or criticism. It is a carefully chosen language and actions that drive the student forward. ”- Regie Routman

Here are some things that happen when you share an effective design feedback between a designer and a client:

I. Help designers think more broadly.

ii) Create a shared responsibility for the result.

iii) Shows a different perspective to improve the process.

iv. Increase collaboration and accelerate rounds.

v. Deepen mutual respect.

Help designers improve their skills over time.

Tips for receiving meaningful design comments without feeling frustrated

You cannot control what comments you will receive, but you can decide how to obtain a meaningful one and how to treat it. Here are some tips for designers when receiving comments.

Bringing your review process into a correction tool

It is quite difficult to manage comments, especially for design approvals, and email is a terrible way. If you are working remotely or on any type of equipment where you cannot present a project to the client, you can use a creative collaboration platform or a correction tool to configure a scalable design review and approval process.

You can draw a clear design review workflow: who will review it, what should be reviewed, what are the deadlines and what could be creating a delay. Work together with your team or your clients can add notes or comment directly on the project design.

All your comments will be organized for you to consider when you start reviewing. There are several tools that allow multiple users (customers and team members) to view and comment on the design at the same time, add notes, @menciones and even make changes directly to the image. In general, receiving comments in collaboration is always important.

Request feedback on various parts of the project

Suppose your customers have crowded a logo through a market that offers graphic design services such as Designhill, you strive to get the best design, but will you expect tasteless comments from your customers like, "Oh, it's good." , "I like it", "It looks good, good colors" ... Definitely not! You want accurate and actionable comments to improve your design work. If your customers want to give their opinion, ask for it in the early stages. Asking for early feedback, when the design is in progress, is a great way to make sure you're on the road and can predict customer concerns at later stages.

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In some particular milestones, set a time for regular comments. When you complete a small part of a design concert or a professional logo design, get reviews and approval before submitting the final design. Or, at the beginning, give them a quick review on what changes can be better at what stage and at what cost.

Give them limited options

Have you heard of the term overload of choice? It is a negative psychological, emotional and behavioral effect that comes from having too many options to choose from. Suppose you have to choose the best pair of shoes with 30 pairs of shoes at a time.