The equation was easier for the SEOs and marketers a few years back. Create more blog content, increase the "freshness" factor of the website and rank higher on search result pages for the targeted keywords.
Of course, that doesn’t work anymore.
Your content doesn’t vouch for more visitors. After all, over 4.4 million blog posts published every day. Search engines cannot rank them all on the first page, can they?
In that context, here are 3 reasons why your website content is failing to generate you higher organic traffic:
Not optimized with keywords
This is as basic as it gets.
Do not get fixated in debates whether or not keywords are important today. They might not be as relevant as they were half a decade back, but they still matter.
So, the best SEO company in Kolkata, India, will tell you that if you aren't including relevant, long-tail keywords in your content, you're making a big mistake.
Do thorough keyword research to find primary, secondary and LSI keywords. And then include them in your content wherever and whenever it feels relevant.
This is the simplest way to maximize the return of your content.
It’s short in length
Unless it's exceptional in its value proposition, search engines do not exactly like short-form, thin content. They prefer long, intensive and in-depth articles.
In fact, the average word count of a Google first page result is 1,890 words.
In short, if you're publishing very short content that doesn’t necessarily bring high value to the readers, it would always rank low.
Increase the words count. Aim to provide the right value for readers' time. Cover topics end-to-end. Add more depth and width to your content.
Bad in quality
This is quite given. If you're publishing bad quality articles, they don’t really deserve to rank higher on SERP. It's only fair for good quality articles that really provide value.
Today, there are many signals that can tell search engines a lot about the quality of the content.
For instance, high bounce rate, low session duration and low dwell time usually tell the search bots that quality of the content is bad. Else the visitors would have engaged with it more.
Conclusion
These are three reasons why your website content is failing to generate you more organic traffic. Fix them and see your metrics soar high. Of course, if you can't or if you're confused, hire a good SEO company in Gurgaon, India.
