JOY has never tried to sell ideas of beauty that put you in a set box. We provide personal care products that help you maintain your beauty and not accentuate it. Our journey began way back in 1988 with a strong belief in providing the best in personal care, we were established by RSH Global in Kolkata. Our team wanted to bring about a revolution to deliver the best of consumer hygiene and personal grooming for both men and women globally at an affordable price.
Over the years we on-boarded celebrities like Anushka Sharma, Bharti Singh, Mithila Palkar and Kriti Sanon as our brand ambassadors. Sharing and supporting the same ideology of 'Beautiful by Nature' we joined hands with these independent, fearless, strong, unapologetic women to voice our belief, help break stereotypes and redefine the meaning of true beauty.
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