4 Social Media Tactics to Incorporate Into Your Digital PR Strategy
Often those marketers undertake digital PR who aim to create backlinks and brand awareness.
However, building great content and then pitching it to other people isn’t that an easy earned media approach. The outreach on its own can result in a lot of marketers struggling and ultimately quitting the strategy. Although engaging a writer/publisher away from a typical persuasion email can make any marketer stand out from the boatload of emails the publisher receives every single day. However, it isn’t as simple as it may sound.
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As Google continues to update its algorithms in order to offer a better search experience to users, it gives rise to some important questions regarding the strategies that were once considered best practices for SEO, whether or not they still work.
Content Expansion Strategy: 4 Key Questions to Ask Yourself Before Diving in
The content expansion process has made the search marketers today become overwhelmingly obsessed with fresh new content. SEOs have been working, assuming that creating new content is the only way to make a website successful.
However, in this rapidly changing environment, these upsurges’ downfall includes a lot of professionals producing content hand-over-fist even before realizing its primary purpose.
Tips to Perform Year-End Audit to Gain Future Insights
As much as it seemed impossible for businesses to survive, we have successfully made it to the end of this year. No doubt, it has been a “different” year for most of the search marketers.
Intriguing challenges cropped up, with many businesses having a narrowed budget or even modified strategies to succeed during the darkest days of the year.
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Are your paid search campaigns generating leads but not sales?
Are the lack of conversions got you questioning your investment’s worth?
If yes, then you’re at the right place!
In this blog, we will explore three important considerations if your lead generation campaigns aren’t performing the way they should.
Let’s dive into a little depth of these crucial points that you should bear in mind while thinking about your leads and the potential reasons they aren’t converting to sales.
