Mobile app development has always been a topic of discussion. It has been revealed through different studies that in 2017 there was a massive app development. Most of the companies have recognized that mobile app development is now an essential element and it is not considered as a non-compulsory investment. If you want to meet the demands of the customer and increase your sales at an incredible pace, then having a mobile app is a must.
The industry that has been growing very rapidly is the mobile development companies. It has been found out that around 254 billion free apps have been downloaded just in the year of 2017 which is supposed to be increased in 2018. The market of mobile application has been on boom through the social media, gaming apps and specially Google apps.
Huge sectors like hospitals, banks and big retailers are taking the help of mobile applications for branding their products which serves as the purpose of direct marketing and it also raises the customer involvement and attention. Even the small and medium size enterprises are now making their personal application and trying their best to keep up with the latest trend.
The latest trend of 2018 will be of wearable applications just like the Apple watch apps which have gained a huge popularity and growing continuously. With the era of smart things, people demands have increased and they are looking for a smarter way to spend the rest of their lives with peace and according to the status quo.
The next latest trend is of AMP (accelerated mobile pages). As Google is the one who introduced the accelerated mobile pages development, the option of page loading on cell phones is speeded up. Through the development of AMP the web pages on cell phones are loaded very quickly and they were never like this before.
Online shopping has also been widely spread with the use of smart phone. Now people prefer to do all their purchases from grocery to clothing by sitting at their homes and relaxing on the sofa. They can order anything online through the different mobile application and use their mobiles to pay the bills by connecting to the internet banking or credit cards. Now, it is the trend of Google Wallet and Apply pay through which you can make payments of the online purchased items.
The latest technology advancement has also proved to be a threat to some people because making things secure is equally important when automating systems. Smartphone security has now become more critical.