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    Added on 10 September 2022

    Is the Price-to-Sales Ratio Important to Value Stock?

    10 September 2022

    The price-to-sales ratio is one of the most important financial metrics in determining the amount an investor pays for a share in comparison to the sales the business generated per share. In today's rapidly changing market, investors need to be able to quickly assess if a stock is undervalued or overvalued by comparing its price-to-sales ratio against other companies in the same industry. It is essential for investors to have in-depth knowledge of how to calculate the price-to-sales ratio in order to make a more informed decision about whether or not a stock is fairly valued. This article will introduce the concept of price-to-sales ratio, explain its importance in relation to company valuation, and provide examples of how this information can be used to determine if a stock is undervalued or overvalued.


    Price to sales ratio and stock value


    A stock's price is determined by the supply and demand of the shares being traded in the market, and its price-to-sales ratio is a measure of how much investors are paying for a share as compared to how much the revenue from the share is generated by the company. Investors can use this financial metric to ascertain their stock value and estimate whether they should buy, hold or sell their current investment. With a more comprehensive understanding of the concept of price-to-sales ratio, investors will be able to ensure that their current investments are at fair value, potentially resulting in stock appreciation and helping them make a more informed investment decision. But what exactly is a price-to-sales ratio?


    What is a price-to-sales ratio?


    The price-to-sales ratio of a company is defined as the ratio of the market capitalization to the annual sales of a company. The price-to-sales ratio is one of the most widely used metrics in the financial analysis developed by stock market expert Kenneth L. Fisher. He noted that when a company is in an early stage of growth, investors value the company unrealistically. When the company's value falls below its expectations, investors panic and tend to sell the shares immediately. To solve the overvaluation problem, Fisher developed the P/S ratio. The sales value is used as the basis for the formula because profit fluctuates, but sales do not. Company revenues remain stable and are unaffected by accounting practices.


    The price-to-sales ratio is one of the powerful tools to understand a company's valuation because it helps investors know the amount they are actually paying for the company. The main purpose of any company is to generate income from the sale of goods and services, and the P / S ratio determines the valuation based on the company's operations without accounting adjustments. Therefore, it is one of the most important financial ratios, especially for companies in the early stages of growth.


    How does the price-to-sales ratio work?


    With the easy-to-use formula from the P/S ratio, an investor can quickly calculate and compare a company's stock price to its revenues. The price to sales ratio is calculated by taking a company's market capitalization and dividing it by the annual sales of the company. It is crucial to note that the company's market capitalization is the number of outstanding shares that is multiplied by the share price. At the same time, a company's annual sales can be obtained from the annual report.


    A high and low P/ S ratio indicates that a stock is undervalued or overvalued. However, it depends on the industry within which the company operates. Investors can use the price-to-sales ratio to compare stocks in the same industry with similar operational activities to determine which stock is undervalued or overvalued. Thus, the P/S ratio is one of the most important metrics because it helps investors know their stock value and provide an evaluation template to assess overvalued and undervalued stocks.


    Benefits and limitations of using the price-to-sales ratio


    Now that we are familiar with the concept of the price-to-sales ratio, let's explore the benefits and limitations of using this ratio to evaluate the stock price.


    Here are the benefits of using the price-to-sales ratio:


    1. The P/S ratio is a transparent financial ratio because it is based on the company's sales, which are rarely manipulated. Therefore, this price-to-sales ratio provides investors with more comprehensive financial information to evaluate share values.
    2. The P/S ratio is also used to identify growth stocks that are always in demand because stock prices with a low P/S ratio tend to appreciate more quickly. It is quite common in the capital markets to see stocks with a low P/S ratio shoot up to the next price tier quickly.
    3. The P/S ratio is helpful in identifying recovery situations because when the price of a stock falls, investors tend to panic and sell a stock at a low price. However, if the price-to-sales ratio is high and there are signs that the company is on the recovery path (such as increasing sales or improving margin), investors will be willing to purchase more shares of these companies at a lower price.
    4. The price-to-sales ratio is an important financial ratio that investors can use to compare companies with similar operations and in the same industry. This metric provides investors with a comprehensive financial tool that helps them to evaluate their stock value and make more informed investment decisions.


    Following are the limitations of price to sales ratio:


    1. The P/S ratio can only be applied to companies with consistent sales and not conducting accounting adjustments. Thus, the P/ S ratio is not recommended for companies that use accounting adjustments to smooth out the fluctuations in their reported income
    2. Since the price-to-sales ratio is based on sales, industries with similar profitability have similar P/S ratios. It is essential for companies to have similar profitability within the same industry.
    3. The P/S ratio is useful for long-term investments, but it does not work in the case of companies experiencing negative growth. Stocks that are experiencing negative growth tend to appreciate more rapidly at a relatively low price-to-sales ratio.


    Using price to sales ratio to value stock


    The P/S ratio is a solid financial ratio that can help investors determine their stock's intrinsic value. Investors need to consider many factors, but the ratio remains one of the most direct and concrete financial metrics. The price to sales ratio for a growth stock will be low, however, the P/S ratio depends on the company's industry. This financial ratio is based on sales, which are the most stable variable in a company's operations. The concept of price to sales ratio is timeless and has been used by investors and traders for years.


    Why is a price-to-sales ratio important for investors?


    In addition to being one of the most important metrics for evaluating stocks, the price-to-sales ratio is also one of the best financial indicators for investors because it can help investors identify profitable shares. This price-to-sales ratio is applicable in any market because it is based on sales, which are a company's most stable variable. This P/S ratio is always helpful for investors because it clearly shows how much a stock is worth in relation to its annual sales.


    When an investor divides the per-share stock price by the per-share revenue, resulting in the price-to-sales ratio, investors can understand whether their stock is undervalued or overvalued. This ratio is an excellent measurement tool for investors because it is basic, easy to calculate, and direct. Therefore, investors can make smart investment decisions based on the price-to-sales ratio.


    How to use price to sales ratio to value stock


    The price to sales ratio is a simple and straightforward financial ratio used by investors. The price to sales ratio formula is derived as below:


    P/S Ratio = Market Value per Share/Sales per Share


    Where:


    1. Market value per share or MVS is derived as the total market value of the company, divided by the total number of shares outstanding.
    2. Sales per share or SPS is obtained from the total revenue earned per share over a specific time period which is 12 months.


    Now that we are familiar with the formula let's look at an example of ABC Inc.


    Considering the sales of the current fiscal year for ABC Inc, $520 million. The outstanding shares are 100 million with a share price of $10. As per the data, the sales per share will be $5.20.


    Formula - P/S Ratio = Market Value per Share/Sales per Share


    P/S = $10/$5.20 = 1.92


    Based on the industry and sector, the average P/S ratio is 1.5, while ABC Inc. is trading at a P/S of 1.92. Based on this information, it can be concluded that the stock price of ABC Inc. is close to its fair value. Thus, it is true that the P/S ratio is compared to an average P/S ratio that is set as a benchmark.


    What should be the good price-to-sales ratio to value stock?


    The primary goal of investors when buying stock is to make a profit. Therefore, investors weigh the costs and benefits of various investment opportunities and choose a stock that offers the best return on investment. The P/S ratio is one of the most important factors in an investor’s decision-making process because it can help investors find optimal investments.


    The P/S ratio solely depends on the industry standards or benchmarks. However, from the perspective of investment, a low price-to-sales ratio, typically 1 or less, can indicate a good buy when the stock price is undervalued. Higher price-to-sales ratios like 2 to 3 indicate a strong market price and perhaps a risky investment. Thus, investors must make the right selection to maximize the return on investment.


    Conclusion


    The price-to-sales ratio is a simple and direct financial indicator used by investors to evaluate their stock value. The P/S ratio helps investors ascertain whether the current share price is undervalued or overvalued in relation to the company's annual revenue. Investors should always pay attention to the ratio between the stock price and sales per share in order to make smart investment decisions.


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