Textual data analytics refers to an automated process of deriving useful information from unstructured textual data for enhanced business decisions and customer satisfaction. It provides companies with a means of understanding their customers better, helping them determine customer’s demands and purchasing patterns by analyzing the data generated from various sources. The ability of textual analytics, to analyze data in real-time increasing its popularity in different businesses for gaining crucial business insights. For more info email us at contact@jaspercolin.com