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#qualitativeresearch

Jasper Colin
Posted on 29 September 2020 at 09:36AM
A focus group discussion ( FGD ) is a type of qualitative research which provides an extremely useful mean of collecting and analyzing data for business to business marketing research and consumer research. It helps in understanding consumers thoroughly and provides in-depth data that isn’t always achieved through other quantitative research methods. JCR uses focus group discussions ( FGDs ) in qualitative analysis of data, planning, marketing, or evaluation of a product or services and offers solutions for all market
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