1. Access to a wider audience
One major advantage the internet has availed small businesses is access to audiences across geographical locations.
That is; businesses can now transact globally without barriers such as location, language, and cultural differences. Potential customers can visit and surf through the pages of your website using their respective platforms.
However, to enjoy this goodwill and privileges the web has made available, your business has to be accurately positioned.
2. Earns your business weighty online credibility and reputation
Often times as an entrepreneur you’ve got to handle deals with some other business owners, in fact, most of which you’ve never met.
I’m sure what you did almost immediately after you received their mouthwatering offers was to confirm their credibility and reputation, especially through a google search.
In this same vein, your proposed clients or customers envisage a piece of noteworthy and convincing information about your business online before staking their funds, and the best way to achieve this is through a website.
3. Generate leads, prospects, or sales
The growth of businesses is absolutely and typically dependent on how they can consistently generate quality leads or sales.
Presently your business might be grossing in enough sales to keep it running!
But you must know as an entrepreneur that building a sustainable business requires exploiting available and viable options as long as focus is maintained and structure is formulated.
4. Positions you for the right customers or clients
Obviously, your website only attracts and is majorly visited by those who are interested in your business, unlike social media where anyone can stumble and engage with your business page without an iota of interest.
For a niche business, who sells only ties for men, you can easily run campaigns and market to men who are interested in ties, cutting through thousands of retailers who sell men's clothing.
I discuss extensively this topic and why social media shouldn't replace the need for websites and even why website builders are not ideal for professional business websites.