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Fashion is a form of self expression, an attitude and it helps us to showcase our best face to the world playing a big role in image transformation. Although the fashion industry has been there since the 19th century, the industry has witnessed exponential changes in the last few decades .
As designing became more elegant and swish over the last decade, this change can be seen not only in the choice of fabrics but also in experimentation with different styles and designs.
Imagery too has played an important role and fashion designers across the globe have used this concept widely to intensify the fanciful possibilities.
More and more brands are now adopting sustainable manufacturing methods and environment friendly fabrics making new era fashion highly sustainable.
Another important change is simplified fashion. Fashion houses are moving away from grand fashion shows and elaborate catalogs releasing every few weeks and rather focusing on just two collections a year - spring and fall collection. The styling too is now more about comfortable and simple clothing.
However the BIGGEST change that the fashion industry has recently witnessed is the onset of digital fashion.
What is digital fashion? Digital fashion is all about using computer technology and 3D software to represent clothing virtually. Here 3D modelling software is used for virtual dressing.
Lets try to understand how digital fashion is helpful. Digital fashion helps in strengthening the bond between the design and the buyer. Fashion designers can study the data and gain insight about whats trending and understand consumer behaviour. This kind of analysis helps brands to anticipate upcoming trends and test out the ideas with consumers before the actual creation of pieces.
However, its not that the chic market hasn’t witnessed stress due to this shift from manual to technical but the gains have been more than the pains.
With the onset of 2020 as the pandemic has affected people globally, we have seen the fashion industry going through testing times.
Some leading fashion brands have completely adopted the digital methods to help reduce waste, manage costs and facilitate production post lockdown.