Global markets have been experiencing unprecedented turbulence since the start of Covid. This has directly or indirectly impacted our local artists, creators and small business owners in a big way. Inflation is at its peak and it's only getting worse, making it even tougher to pay our bills, let alone making any profits. HBC is an attempt to bring these curated creators together and help them sell products quickly by keeping operations, marketing and IT costs as low as possible.