To make an impact, you must think beyond having a great product, service, company drive and mission. You need to think about how, as a business, you’ll communicate with your audience and how you’ll appeal to them. You need to consider how you add value to your product through visual elements and aesthetics.
This is where graphic design comes into the picture - to give a unique appeal to your business. From branding, logo, and ads to even the width of font you’ll use, these and other elements are covered by graphic design.
These visual elements serve a particular purpose - they communicate about your business and show without telling. They are crucial branding, user experience, advertising, and sales elements.
Graphic design is the key element of any branding strategy, visual appeal, and making a lasting impression. Graphic design creates a visual identity for your brand and helps with brand recognition. People are visual beings, so using graphic design to create a long-lasting brand impression is the key to business success.
There are different types of graphic design, each with a different purpose. We’ll discuss the most important ones so you’ll see how each one can help your business make the right impression.
Corporate design or visual identity graphic design is needed to help businesses develop their corporate or brand identity. In other words, corporate design is how a company wants to show itself to its audience. This type of design covers the logo, brand colours and colour palette, typography and everything in line with the business’s visual identity. Usually, a business owner and stakeholders work closely with the designer to come up with the entire brand identity,
Web design is the next step, as having a website is equally important as any other brand element. This is equally important as the corporate design because you want to have a beautiful and user-oriented website
You need to design a website with the user in mind as you want them to navigate the website easily. You need to know what users want to find with ease and help them by creating a website that is user-friendly. The website has to be responsive, meaning it has to be designed for mobile devices and desktops.
If you want to capture your audience, you need to prioritise every element of advertising. Good advertisements can persuade users to click, sign up, register or buy. Both the copy and visual elements have to equally combine if you want to trigger people to perform an action.
An advertising graphic design plays an important role in creating visual elements like display ads, online ads, YouTube ads, and newspaper ads. Especially if you use digital advertising to attract users or sell your services, you need to invest a lot into advertising graphic design. For example, in countries like Australia, businesses rely on online advertising to attract new customers. A professional like the graphic design agency Perth is known for can help every business with its marketing material and visual elements. Every marketing strategy is stronger and more successful if it includes great graphic advertising elements.
Packing is the following type of graphic design on our list. Every product or service has to be designed so it’s recognised by the end user. For example, an online voucher has to have a unique graphic design followed by a code. On the other hand, a physical product, like a cosmetic product, has to be designed in a unique way and packed into a unique design.
Every product has to tell its story through its design and packaging. This is another graphic designer's job - to include the brand and the package into a unique and recognisable product on a shelf. Packaging design must include the logo, the colours, the font and the product and leave an impact.
The next on our list is the graphic design of the publication. This one is specific as it requires the designer to prepare the materials for publication. Brochures, books, and invitations, both digital and in print, are the job of a skilled graphic designer.
No matter if the publication is digital or print, every element has to be taken into consideration. The brand colours, the brand message, the user experience and attractiveness have to be packed into different designs. The layout is quite important, as it has to be easy to read and in line with the visual identity.
Each of these five design types is equally important for a business that wants to be recognised and remembered. Good design is the key element of direct communication with your audience and users so invest time, effort and creativity into building different graphic design elements.
