Infographics are growing more popular every year. Around 45% of online visitors will click on a link if they know it has infographics.
They make appealing content for marketing or posting on social media. But designing infographics can be tricky.
There are plenty of mistakes that people make that can ruin an infographic's design.
But what are the most common errors in designing infographics? Keep reading to learn more.
Visual clutter occurs when excessive content or too many elements packed into the infographic makes it feel cluttered and busy. It's essential to create an infographic that is easily understandable and readable.
Additionally, text that is too small can make it difficult to read. To avoid visual clutter, use a minimalistic approach that involves fewer elements and a consistent color palette. Ensure plenty of space between pieces so the reader can easily interpret the data and graphical elements.
When creating an infographic, balancing visual images and typography is essential. Having too much of one or the other can harm the overall design.
Too much typography can crowd an infographic, making it difficult for the audience to understand the message.
Too little typography can hide important facts and render the whole effort ineffective. It is also important to consider the fonts for infographics.
Select only the most effective illustrations to convey a particular point or concept. Additionally, consider carefully the size and scale of each image and how they can be combined to create a more unified composition.
Pairing illustrations with appropriate text ensures viewers can understand and connect your points with the visuals. Finally, consider the infographic's goal and ensure any images used do not detract from the conveyed information. When choosing an infographic layout, you may consider this.
Infographics should be visually engaging and use style elements to draw in an audience but not distort the message or overwhelm the viewer. It is easy to get caught up in creating an eye-catching infographic with a particular design concept in mind, but it must adhere to the intended subject matter. For example, using a cartoon theme for a business report may not be the best choice.
Redundancy can occur when a design element or a statement is repetitious and unnecessary. For example, the viewer has no gain or benefit if the same graphic or word is repeated several times. It is better to ensure that each design element serves an educational purpose, conveys an important message, or adds context.
Redundancy can also occur when a design element or statement is layered too much and confused. In an infographic, the design elements should be concise and clear.
The format chosen should be appropriate for the platform it is being shared on and the device used to view the infographic. The resolution of the infographic should also be considered, as choosing too low of a solution will distort the appearance of an infographic and cause it to look blurry when viewed on larger screens.
Implementing the correct design elements into an infographic is critical to creating compelling visuals.
Creating an effective infographic doesn't have to be complicated- why not start today? The most common errors in designing infographics are forgetting to have a purpose, creating overcrowded infographics, and confusion with the text.
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