About
The venture started by animal lovers, is possibly the first company in the world that provides all leather substitute merchandise under one roof. While trying to do our bit in preventing animal cruelty, we offer products of that cater to all sorts of customers - like handbags, wallets, laptop bags, belts, footwear, clutches, gym bags, etc. that are of exceptional quality and specially designed while being available at affordable prices.
VISION
Our philosophy is to ‘live and let live’ and make the world a better place, where humans do not exploit animals, a world where animals are free to exist in their own right.
We promote a lifestyle that excludes, as far as possible and practical, all forms of exploitation of and cruelty to animals for the purposes of fashion, clothing or anything else.
Our visual identity is about showcasing the way life where we can show compassion and mercy towards animals and live life from a fresh perspective and inspiring our customers to view the society and animals in a positive way.
MISSION
India has a tradition of ahimsa and dharma. We have a culture of revering animals – from cows that we consider as a form of God, to snakes – worshipping Lord Ganesha, the elephant God; especially in Kerala where elephants are treated as members of the family.
The majority of leather comes from India’s cows, who are abused, beaten and poisoned in the production process.
