Professionally looking shelves, with clear information about products, prices or additional explanations/instructions is of utmost importance for the customer to find what they are looking for fast and easy without having to waste time wandering in the shop looking for help from the shop assistants. That is why labelling the shelves appropriately and clearly with premium quality shelf labels and tags can improve the business to a great amount.
The fact that about 70% of purchase decisions are made at the point of sale is astounding and should be the direction the marketers should go in – making the shelves look attractive enough to enable a pleasurable shopping experience. And, indeed, just imagine being in a crowded supermarket with a lot of products on sale and you just can’t find your way through the prices. It is irritating, to say the least, and certainly can be off-putting making you think twice before stepping foot in the same shop once again.
Hence, the importance of well-organised shelves and the use of high-quality labels that are clear to understand and read. And not only this, the versatility of the rack labels should be used to raise the product appeal as well. Thus, excellent designs and colours can all help the case of selling a product.
The primary purpose of the rack labels is to identify the products, the prices or to show the barcode. They can be produced with a sticky label that can be peeled off and stuck on the shelf or can be pushed out as a non-adhesive tag and slotted into the shelf space.
You can get rack labels on thermal rolls or on standard A4 perforated sheets. They can be used in chemists’, supermarkets, liquor stores, newsagents, hardware stores, auto industry, retail outlets and many other places that display the products on shelves.
The A4 perforated sheets of rack labels can be printed in a standard A4 laser or inkjet printer or photocopier by using specific software to print the product information, prices or barcodes. Then, you can just tear away the labels across the perforated lines and insert them into the shelf runner.
You can find the labels on sheets in different colours and different shapes and even have the supplier custom made them for you. Also, there are different types of materials the labels can be made of, which gives you numerous opportunities to be creative and design a label that will stand out and deliver. If you start thinking that labels are your direct communicational link between you and the customer, you will understand how important it is to invest in premium quality rack labels. In the end, the customer decides to take the product off the shelf if they like what they can read on the label.
