Do you know roughly half of the Americans are likely to play video games and lottery games in the UK? According to the studies, approximately 800 million people preferred Facebook games in the previous year. The figures clearly suggest how valuable the games can be, especially for marketing purpose. Similarly, instant win contests is another marketing strategy that has gained immense popularity in current times. Though the content ranking algorithm of social media is relatively different from that of the search engine’s algorithm, social sites reward customer engagement. Besides, when you offer something for free to the users, they are likely to participate in the contest (after all, who doesn’t like free stuff). So, are you ready to use to play Instant win games to improve your brand’s performance? Well, here’s how you can do that. 1. Instant Win Contest can be Used for increasing Newsletter signups Once Libman, a famous cleaning product organization in Canada, offered a giveaway in which the users were offered a freewheel spinning contest. The winner of the content gained free Libman products. However, the company put a really interesting brand promotion strategy i.e. making it necessary for all the entrants to sign up for their newsletter. In addition, the company also placed social media sharing buttons, using which the customers could share the contest information to their relatives. A small giveaway helped this Canadian company to not only draw the attention of their target audience but get the visitors to sign up for their newsletters (which they can use to drive traffic to their website). This suggests the Instant win contest can be an effective strategy to build your email list. You can use this email list to create email marketing campaigns. 2. Use Instant Win Contests to Encourage Sales Free contests are cool but the major drawback of such contests is it encourages freebie-lovers to enter the contest. You can use Instant Win Contest to give heavy discounts on products to the selected users instead of allowing all the freebie-lovers to enter your contest and win the prize. Discounts not only entice people to participate in the contest but it helps them deepen their connection with the specific brand. What else? If you are looking for some brand promotion strategy that could actually bring people to your brick and mortar store, then this is the strategy you should adopt right away. 3. Get more Information about your customer’s preferences Nowadays, there are several companies offering customizable contest writing forms. These forms enable individuals to not only create Instant Win Contest but get to learn more about their customers. You can ask customers their preference, birthday, phone number, and other details. So, these were the few strategies you can use to connect with your target audience and have they become your customer.
