Exhibitions, Trade Shows, Live Events, and Public Appearances etc. all are some of the marketing strategies that contribute to the welfare and growth of businesses. Entering into or hosting such events attracts a maximum crowd and helps you make connections within a short span of time.

However, do you know that a viewer takes only three seconds to evaluate if the booth is worth checking or not? Yes, that’s right, and the only way to draw attention is by presenting your booth with attractive and visually appealing foamex boards, hoardings, and panel prints. But, putting together a perfectly organised exhibit or show is more of a daunting task especially if you are a novice company in the field.

Wondering from where to start? Let us help you with some valuable tips on how to organise an excellent and flawless exhibit to wow your guests:

1. Visual Attracts: It is a fact that nobody has time to read lengthy paragraphs and articles at an exhibition. The key tip to draw the attention at an event is to visually represent your company with high quality, creative and beautiful images. Also, make your hoardings and boards in such a manner that they are readable to normal eye and is easy to understand. More the visual content, more are the customers at your booth.
2. Bright Lighting: Relying on venue lighting may leave your booth in darkness or less attractive. To avoid dimness and to show off every detail of your product, make sure you opt for bright lighting. Select your colours and get the arrangements done and checked in advance so as to deliver your best display to the audience. Your booth should be shining bright and leave a long-lasting impression in the audience’s mind.
3. Avoid cluttering: You may have observed that many exhibit participants put a table or chair in their booth. Undoubtedly, it seems like a good and comforting strategy; however, in reality, it is blocking all the booth space and sending the customers away. No customer wants to enter a booth that is cluttered with objects and difficult to walk-in, as they say. So, instead of putting table and chair, install charging stations or water stations in your booth to attract the customers.
4. Booth Designing: In a Tradeshow or Exhibition, your booth represents your company. Make sure you design your booth using exhibition panel prints and boards in the most creative yet professional manner using high quality images featuring things like your products, less yet impactful content in a readable font, company logo, and brand etc. Also, don’t forget to make obvious preparations to increase the prospects of catching the attention of customers and a chance to pitch.
5. Free Samples: Everybody likes free samples and discount vouchers. If you are a new entrepreneur who wants to expand their clientage then giving free samples can act as a successful move in an exhibition. A unique offer or free gifts or additional discounts can really create a sense of urgency amongst the customers and will boost your sales instantly. However, don’t forget to follow up afterwards to maintain a long-lasting connection.

Organising Exhibitions and Trade Shows have been one of the classic strategies of business owners to create hype amongst the crowd. Opt for unique ideas, plan a complete marketing campaign, and give your best to wow the guests.