There has been a lot hustle about influencer marketing. It is considered as one of the most effective and out of the box digital marketing strategies to capture customer attention. But it needs to be used properly to get the best results. What is influencer marketing? Influencer marketing is basically using leaders to market our products and services which are followed by millions. Instead of marketing directly, you use influencers to send your brand message to customers. Influencers are more effective on social media like Facebook, Instagram, Snapchat, etc.
Tips for influencer marketing.
Find a popular and established influencers through internet or manually.
Develop a campaign related to those influencers
Conduct regular marketing campaigns in association with the influencers.
Identify target customers buying behaviours, likes, tastes, etc.
Try and make influencer marketing look real and customer oriented rather than promotion.
Finally measure results of the marketing campaigns.
How to become an influencer?
To start with you need to have a strong command on content. A good and readable content brings people to your blog or video. Now the question arises how do I become a content writer or creator?
PRATICE. Yes practice is the only thing that will solve your question of how to be a good content writer.
Here are few tricks to become an influencer.
Have your own website which is regularly updated with good quality and real content.
Videos and images work wonders than text blogs. The content of videos and images engage more audiences compared to blog.
Share your real experience when you use any product or service. More the genuine reviews about products more will the engaging with your content.
Make use of power tools of content marketing. What are power tools of content marketing? Power tools are words that attract audiences towards your blog or advertising. For example Maybelline has come up with a new lip shade is not that engaging as India’s leading cosmetic brand Maybelline has introduced a new lip shade. The latter uses the words like leading and introduced which changes the appeal to the audience.
Finally I would like to conclude influencer marketing has been very effective in today’s generation. Because people are switching to social media from traditional mediums. Celebrity endorsements are an old trend nowadays. People tend to follow a personality who are one of them. Hence companies are now tapping social media influencers to promote their products.
