If you’re a solopreneur looking for advice on how and when to outsource, you’re probably finding contradictory information. Some people say you should outsource right away, while others recommend waiting until your business is more established.
There are definitely pros and cons to each option, but the benefits of outsourcing early on are vast. Here’s why you should at least consider outsourcing tasks while you build your business.
When you’re just starting your business, and you’re still figuring things out and learning as you go, mistakes are inevitable.
Learning from your mistakes usually proves to be valuable, but sometimes it’s better to skip the trial and error process and hire a professional right out the gate.
For example, when you hire a fractional CMO (Chief Marketing Officer), you’ll get access to marketing expertise and leadership right away.
They’ll help you create and implement an effective marketing strategy faster than anything you could develop on your own by trying to learn marketing from scratch.
This will give you a serious advantage in your market and will save you money and countless hours of going in circles while trying to implement strategies you learn without experience.
Virtually any position you outsource from the start will give you an edge in your industry. If something isn’t your area of expertise, when you hire an expert, you’ll experience success much faster than if you tried to be a jack-of-all-trades.
When you’re building a business, there will be plenty of tasks that can be performed by just about anyone with a basic level of competence.
There’s no reason for you to do these tasks, especially when you could be using your time for things that do require your expertise. For example, you can outsource the following functions:
These are just some of the most basic tasks you can outsource to free up your time. You’ll have an easier time building your business when you aren’t bogged down by mundane, repetitive, monotonous tasks.
When you’re trying to start a business on your own, you’ll be responsible for doing everything from start to finish, including mundane tasks, like creating accounts online, comparing software options to run your business, and more.
If you can outsource a task, no matter how small, do it. For example, if you can hire someone to research all of your options for email marketing and CRM software, and provide you with a breakdown of the cost, features, pros, and cons, you’ll save numerous hours, and it will be easier for you to make a decision.
Since this type of task doesn’t take expertise, you can probably find someone willing to do it for a decent hourly rate.
Even better, if you can find someone trustworthy and reliable to be your personal assistant of sorts, who will perform research, create and set up your online accounts, and do similar tasks as needed, that would be ideal.
Starting a business on your own is great until you realize you don’t have the money to hire the in-house team you need.
However, that’s not a problem when you outsource. Instead of paying full-time salaries to multiple employees, when you outsource, you’ll only pay for services as they’re needed. It’s much cheaper than taking on full-time staff members.
Your money is best spent when it will free up your time. Outsourcing is cost-effective because it gives you more time and makes your business less of a “job” and more of an investment in your financial freedom.
As a side note, in addition to outsourcing business-related tasks, it’s also worth considering outsourcing your personal life.
For example, hire people to clean your house, do your yard work, and even run your errands if possible. The more time you have to dedicate to building your business, the sooner you’ll be successful.
Don’t wait to outsource tasks
No matter how far you are in the process of building your business, don’t wait to start outsourcing tasks you either can’t or don’t want to perform.
With outsourced expertise on your side, you’ll get your business started faster, and that means you have a better chance of becoming profitable sooner than you would if you tried to do everything on your own.
