Nowadays, it's easier to imagine life with email. It's simple, facilitates communication without effort, and costs nothing. Unsurprisingly, many businesses use it to get in touch with customers. The question is whether or not they are making the most of their capabilities.
Software designed specifically for email marketing is what you need.
With the help of these programs, users may maximize the effectiveness of their email marketing efforts by optimizing every message to increase the number of leads converted. If you have yet to invest in an email marketing tool or are in the market for a new one, this post is for you.
To help you choose the finest email marketing software for your business, we have selected and reviewed the 10 top available solutions.
Organizations can use email marketing software to create and manage their email lists, send targeted emails to specific subscriber subsets, and track their email campaigns' success. Customized emails for your email marketing campaign may be designed and built using these tools using simple WYSIWYG editors or code-free HTML and CSS.
The platform's predictive skills are greatly improved when customer relationship management (CRM) software is integrated with email marketing tools. The use of email for marketing purposes is widely included in marketing automation software.
Solutions focusing on email marketing fall into this category since they need to provide a comprehensive set of automation tools for use with other major communication channels. Consumers interested in learning more about the email marketing features offered by marketing automation packages may do so by visiting the Marketing Automation category page.
Finding an email service provider (ESP) or customer relationship management system (CRM) is easy. Choosing the one that is ideal for your company is a challenging task.
To help you decide, we looked at the email marketing software based on the following criteria:
Mailchimp is the best tool for email marketing because it has all the features that most businesses want without being too complicated or hard to use. Businesses can plan campaigns, and get data, including open rates, clickthrough rates, unsubscribe rates, and more. Furthermore, it has the most free plans of the tested programs.
Mailchimp is the best choice for businesses seeking a straightforward delivery method to email their clients.
The clear reporting that lets users quickly evaluate what works and what doesn't is sure to be a hit. Clickthroughs may be readily determined, allowing company managers to see whether the material generates a response.
ActiveCampaign is one of the most inexpensive and user-friendly email marketing automation solutions and one of the most feature-rich.
The fact that ActiveCampaign has over 150,000 paying clients attests to the success of its combination of these two factors in making it the most popular email marketing platform among small companies.
ActiveCampaign's visual marketing automation builder is its most praised function. You can quickly and effectively create successful marketing sequences that include email, SMS, push notifications, and site messaging with 135+ triggers and actions to pick from. ActiveCampaign provides access to 500+ pre-built automation recipes, making it ideal for those new to marketing automation or just looking for ideas to get them started.
HubSpot is the most costly platform in our review, but they succeed in one area that might make up for the considerable price tag.
The HubSpot platform integrates CRM, website creation, and email marketing into a single, streamlined system. It is possible to attribute which campaigns affect sales by drawing connections between your marketing, website, and transactional data. You may put more money into what's working and less into what isn't.
HubSpot is most effective for high-value service providers (usually B2B) when even a little uptick in sales results in a significant boost in revenue.
Freshworks CRM is a powerful marketing automation tool for marketers, retailers, and ad agencies. It covers email, contact, lead scoring, sales activity monitoring, and sales pipeline management. Freshworks CRM's three modules—Customer-for-life Cloud, Sales Cloud, and Marketing Cloud—help increase customer engagement, complete transactions quicker, and keep customers longer.
The program also helps create engaging email campaigns. Freshworks CRM makes targeted and customized email marketing easy. It also automates email sending using predetermined rules.
Freshworks CRM helps identify high-quality leads in addition to email marketing. Freddy AI, the software's AI component, finds the best leads in your pipeline. By doing so, you may eliminate clutter and concentrate on converting future loyal consumers.
HelpCrunch was made to help with customer service, but it also does a great job managing email marketing. It includes robust email automation, campaigns, message triggers, and customer targeting capabilities. This platform also lets you track customer data and activity, which helps you know exactly where each lead is in your sales funnel. It makes it easier to write and send the right message at the right time.
HelpCrunch is primarily a customer service tool. Thus, it's great that it facilitates customer connection via many channels. With this function, you can make it simple for potential and current customers to get in touch with you anytime with inquiries about your goods and services.
Marketo is an easy marketing solution with advanced and adaptable functionality. Its design enables it to fulfill the needs of both fast-growing and large companies. It can use to automate market customer and management interaction marketing. Furthermore, you may quickly customize the software to suit your interests and needs.
Marketo's drag-and-drop interface lets non-HTML users build beautiful email templates. Email marketing is made more accessible by software that sends messages at certain times or in response to specific events.
You can also use email testing tools to try out different content and change it based on certain conditions. Lastly, Marketo's simple integrations with leading CRM packages make it easy for companies to synchronize their operations for better communication and teamwork.
Benchmark is a fascinating alternative to sending polished and professional emails without becoming (or paying for) an email designer. However, it is less well-known than the other tools on our list.
Their bespoke templates and the platform are attractively designed and developed with the user experience in mind. While it may seem inconsequential, it may significantly impact your ability to interpret data and create a favourable impression on contacts.
iContact Pro is one of the best marketing automation tools. It has full email marketing, monitoring of engagement features, and segmentation.
It includes posting and monitoring, landing page development, and CRM functionality. In some instances, software like this might simplify the process of lead scoring and generation.
If you want a simple way to manage email marketing plans and campaigns, iContact Pro is the way. It offers a message builder and tools for audience division and split testing. Also, when your customer base grows, you can rest easy because list management solutions easily handle a flood of customer IDs.
iContact Pro is known for its email marketing features, but it is also known for how well it works with social media management and statistics. Advertising campaigns on social media platforms like Facebook, Twitter, and LinkedIn may be scheduled with ease.
For companies of all sizes, SendinBlue Email is an email marketing platform designed just for you. With features like smart scheduling, audience segmentation, and automated workflows, this cloud-hosted, mobile-friendly tool may help you improve the effectiveness of your email communications. Moreover, the platform's built-in editors make creating stunning email newsletters and other communications easy without needing technical expertise.
This email marketing solution also has smart scheduling tools to help you send emails at the best time and ensure they are good. As a reminder, actionable analytics tools are also provided to keep track of your clickthrough rate and response rate in real-time.
SendinBlue Email also has an open API that lets it work with various third-party applications. It means you can easily combine it with your other business systems or add to its features to meet the needs of your business.
Moosend is the most viable solution since its premium plans are less expensive than others on the market. You can pay based on the number of subscribers or the volume of emails sent, whichever option is less expensive. In addition, its user-friendly features make it simple to send timely and appealing emails to your audience.
Moosend is a low-priced service that offers two billing options: subscriptions or email. You may contact the friendly staff by phone if you have any questions or need assistance with one of the many editable templates.
Moosend is one of the least expensive email marketing platforms on the market. Yet, it is comprehensive enough to handle most email marketing campaigns for small companies, making it the most cost-effective choice. It enables you to pay based on the number of subscribers or the number of emails sent, allowing you to choose the most cost-efficient solution for your organization.
Our compiled list should be used to demonstrate that several email marketing tools exist. Despite being similar in some ways, not all of them will meet your specific business requirements.
So, you should look at every software solution carefully in light of industry standards and your needs. Also, talk to experts or ask the software supplier about specific product features or price plans. Doing so could help you avoid problems in the future.
Jennysis Lajom is an IT graduate, a former chemist, a business owner, and a Korean drama fan. Her interest in digital marketing led her to work in graphic design, content creation and social media marketing. She also works as a resident SEO writer for Softvire US and Softvire Australia.
