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Google has become extremely competitive from the early days. Today, it’s very difficult to rank for a keyword unless your niche is very unique, which is rarely the case. Google has hundreds of website for every little thing. Long-tail keywords allow you to rank high on Google without having to compete with other websites. To rank high on Google for one or two word keyword requires high domain authority, a large number of reputed websites linking back to your content, and more, which might not be possible for you as a new website. Hence, target the long-tail keywords.
