After weeks of planning and preparation, you’ve successfully launched your marketing campaign.
Now what?
A very crucial step is to determine whether or not your campaign has been successful.
So how do you do it? How do you know your efforts have paid off?
You’ve got to use some KPIs.
Speaking of which, there are actually plenty of marketing KPIs that you can use to track the results of your campaign. But you don’t need to have them all.
Below are the KPIs we suggest tracking to further improve your marketing strategies:
Lead generation is vital to the success of your business. The more leads you get, the more sales opportunities you have. This translates to an increase in your sales revenue. It is important to know, however, that not all leads are created equal. Thankfully, there are marketing platforms such as Dot818 that help you find qualified leads. Dot818 brings you high-quality leads through performance marketing.
Calculating COCA can be a tricky task because you have to consider all costs associated to it. For example, if you used PPC marketing, you have to take into account your ‘click budget’ as well as the service fee of the marketing agency. If you’re using an ad tech platform like Dot818, it is easy to measure the COCA of your marketing campaign because it is equipped with detailed analytics. Dot818 also utilized other advertising techniques to boost the effectiveness of your campaigns.
Most marketing approaches these days are geared towards driving traffic to a business website. Why not? 90% of consumers search online before buying a product or service. If there’s one thing you have to really invest a lot on, it’s your website. However, it is not enough that you obtain high website traffic. The quality of your website traffic is very important. This is determined by your conversion rate. How many of your web visitors become your leads? Web traffic is a pretty broad term. In measuring increases in your website traffic, look at the sessions, users, page views, average session duration, and bounce rate. Managing your website is easy with Dot818 because it has advanced marketing tools that you can use to boost your conversion rate.
Landing pages play a very essential role in increasing your web traffic and conversion rate. LPs are established to guide your web visitors in making a purchase. But if your LPs are not SEO optimized, you won’t get good results. Platforms like Dot818 helps you create landing pages that ensure high conversion rate using advanced marketing tools.
After all your marketing efforts, at the end of the day your sales growth is what matters most. Measuring your sales growth can be a long and complicated process and often, as there are plenty of factors to consider in determining whether your marketing does drive sales. In addition to the four KPIs mentioned above, Dot818 makes it easy to measure your sales growth through its advanced analytics system.
