Social media platforms can be used for a lot more than connecting with your best friends. Moreover, social media has become the most popular method of selling products, with Facebook and Instagram leading the way in eCommerce sales.
Today, social networks are perceived as a one-stop shop for eCommerce. If earlier it was considered only as a marketing tool, now it’s a stand-alone eCommerce platform.
The main reason that social media is such a great platform for eCommerce is that it allows you to connect with your audience in real-time. This means that you can answer questions and provide support faster. That leads to more sales in the long run.
For instance, if someone posts on your Facebook page asking about what type of shipping options are available, then you can respond almost immediately with the information that they need. This makes them feel like they're not just talking to a machine when they call up customer service. Additionally, you can accomplish not only your commercial goals within platforms but also your marketing objectives.
With social media, a seller can create a brand and build a community around it. By sharing content on your social platforms, you're able to reach out and engage with customers in real-time.
It’s a great way to get feedback and improve your business. But social media isn't just a tool for brands. It can also be used by customers to find new products and services.
If you want to enable purchasing on your social media page, it's easy to do. The first step is to create an e-commerce store on Facebook or Instagram. Both platforms have robust tools that allow businesses to set up an online storefront with a few clicks.
Facebook offers various options for selling products, for example:
The common strategy to get more sales from your online store on Facebook implies the following strategy:
The one of most popular social media platforms Instagram has evolved into an eCommerce network. With over 1 billion active users, it became a great place to sell products online.
Here are some tips for how you can use Instagram to sell products online:
To sum up, the platform enables interesting ways and features to connect with your customers and sell more.
The eCommerce trend inundates social media sites, so today it reaches critical mass. The natural progression of these platforms will allow them to compete with other online retailers like Amazon and eBay who already offer similar features. So don’t waste time and put this information into action.
Chief Growth Officer at Smart IT
Tim is a sales and marketing specialist, who solves business challenges like an engineer by focusing on data insights, analyzing what works, what doesn’t, and what can be improved from a technical and financial perspective. Over the years he has supported the transformation of new clients into long-term partners and expanded services provided in the work space, ultimately facilitating revenue generation and business success. Tim strongly believes that you can’t be in charge of the outcome and results. However, you are 100% in charge of the input.