Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
250 million individuals are using Instagram stories frequently. And 33 percent of Instagram stories are posted by the businesses, among which 20 percent results in direct message from the consumers. Wondering how you would be able to bank on this popularity of Instagram Stories to drive engagement?
Firstly, you need to chalk out a plan about the content beforehand so that there is no fumble while creating Instagram stories. Remember that the stories stay visible for just 24 hours. Mind that you can either catch or lose the interest of the viewers in the first 4 seconds of the story. Also, schedule the posts between 9 am to 7 pm on Monday to Thursday.
Secondly, use geotags in your post to specify your audience as it helps your Instagram stories receive 79 percent more views. Thirdly, host takeovers of your account by Influencers or viewers as it boosts 20 percent viewer engagement.
10 Best Digital Tools for Entrepreneurs
Are you an entrepreneur? Do you own a business, or are you in the process of building one? One thing that is critical to consider when starting your company is the right digital tools.
The founders of Instagram has declared to bid adieu to Instagram and move on to exhibit their creativity through other ventures. The executives of the parent company, Facebook, states that this would not impact the growth and popularity of Instagram, and businesses would continue to enjoy the benefit of Instagram ads.
