How to Use Digital Marketing to Boost Your Amazon Business
Amazon is the world’s largest ecommerce business and marketplace, and it has even surpassed Google as a starting point for product searches. That is great news if you have an ecommerce business, but it also means that there is a lot of competition. For instance, in 2020, there were over 9.1 million Amazon sellers on a global scale.
Also, Amazon registered over 200,000 new third-party sellers in 2020, which is an increase of 45% from the previous year. But, with the market growing, that means there are also more shoppers than ever looking for products like yours.
Amazon advertising is an obvious choice for reaching them, but it’s not enough. To help you succeed, we’ve rounded up the following marketing strategies for boosting your Amazon business.
1. Make Use of Amazon Marketing Services
In order to get in front of the eyes of your target audience, your first step should be Amazon’s Marketing Services. More specifically, we are talking about sponsored product ads, which are also known as Amazon PPC, or Amazon Pay-Per-Click. These ads enable you to boost certain products over a period of time and have them appear as the top picks in the search results.
If done right, sponsored product ads can increase your conversion rate by as much as 10%, which is a lot. Obviously, this is a paid method, but even then, it will only work if you take the time to optimize your product listings and search for relevant keywords, both of which we’ll discuss in the next two points. You can either do this yourself or hire a good agency to assist with the process.
2. Perfect Your Amazon Product Listings
In addition to providing all the relevant information to the customer, your product listing should also be engaging. It should convey everything the shopper might want to know about one of your products, including main specifications, key features, as well as any functionalities that set it apart from other similar products.
For instance, if you are selling musical instruments on Amazon, always include the brand and name of the product, as well as at least one main feature for the product title, such as “Fender Stratocaster Electric Guitar, Rosewood Fingerboard, Arctic White.” You will need to do some keyword research to determine which features to include in the title, as well as the rest of the listing.
3. Perform Keyword Research
For your product to appear in the top search results, you need to treat Amazon as a search engine – which it actually is. There are several methods you can rely on to come up with relevant keywords:
The first is the autocomplete function of the search bar. Just type in your main keyword, and the search engine will show you searches with the most volume.
The second method involves relying on various keyword research tools, such as Ubersuggest, which enable you to find the most searched and the most relevant keywords for your title and listing.
The third method involves peeking across the fence into your competitor’s yard. Simply take a look at the keywords used in the most popular products and their listings in order to come up with a winning combo of your own.
4. Use High-Quality Images and Video
One of the downsides of online shopping is that customers can’t actually feel the product in their hands. The next best thing would be to use high-quality images and video in order to showcase your products in the best way possible. Images should be high-resolution, featuring the product from multiple angles on a neutral background without any heavy image editing.
As for videos, it would be really good if you could show the product being used in different ways. Unboxing videos and how-to explainer videos also go a long way toward building trust with your customers.
5. Provide Social Proof
Amazon is second to none when it comes to user reviews, which are the ultimate proof that your customers are happy with your products.
There are a few ways to get them to leave product reviews.
Inside the Seller Central’s Order reports section, you can click on the “Request a Review,” which sends an email to the customer, inviting them to leave a review. It can be sent only once per order.
Also, you can take part in the Early Reviewer program if you have less than five reviews. Once you register for the program, Amazon will select customers and offer them a gift card in exchange for a review of your product. Mind you, Amazon will charge you for this service.
With the constant growth of online shopping, now is the perfect time to work on getting your Amazon business off the ground. We hope you will find the tips we have shared effective and helpful. Start implementing them today, and good luck!