Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
19 digital marketing predictions for 2022cmo.com.au
As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022. .... read more
250 million individuals are using Instagram stories frequently. And 33 percent of Instagram stories are posted by the businesses, among which 20 percent results in direct message from the consumers. Wondering how you would be able to bank on this popularity of Instagram Stories to drive engagement?
Firstly, you need to chalk out a plan about the content beforehand so that there is no fumble while creating Instagram stories. Remember that the stories stay visible for just 24 hours. Mind that you can either catch or lose the interest of the viewers in the first 4 seconds of the story. Also, schedule the posts between 9 am to 7 pm on Monday to Thursday.
Secondly, use geotags in your post to specify your audience as it helps your Instagram stories receive 79 percent more views. Thirdly, host takeovers of your account by Influencers or viewers as it boosts 20 percent viewer engagement.
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