The modern consumer isn't as easily fooled as consumers a few decades ago. Nowadays, traditional outbound marketing methods may be seen as slimy, or downright irritating. That's why so many e-commerce businesses are turning towards inbound marketing as a part of their marketing strategy. However, writing a few blog posts and expecting a bunch of new customers to land on your page isn't quite realistic.
To see the results of inbound marketing, you’ll need commitment, and consistent quality content to get the kind of results you want from your inbound marketing efforts. Take a look at some of the best inbound marketing strategies for your ecommerce business.
Social Media
At one time, social media wasn't taken seriously in the business world. It was seen as something that you use in your free time to keep up with friends and family. However, social media is now one of the hottest places to market your ecommerce business. Unlike traditional marketing methods, social media allows you to build a stronger connection with your ideal client, and create trust which breeds customer loyalty.
One of the best ways to bring customers to your ecommerce store through social media is by posting useful and relevant content that will encourage people to go to your page. Instead of blatantly self-advertising on your social media account, use it as a valuable resource where people go to find quality content.
Email Newsletters
Email marketing newsletters help you keep your audience engaged. Whether you're announcing a new product or letting your audience know about a sale, email newsletters are a very effective way to get people to come to your website. The most effective newsletters are the ones that get straight to the point. Long-winded and overly wordy ones usually get clicked past. Send just enough to keep your customers interested without overwhelming them with too much information.
Pay-per-click advertising is a very effective way to stand out to your ideal client while they are actively searching for something you sell. Google allows you to pay for your ad showing up at the top of search results where people are most likely to click on them. You can adjust your budget accordingly, and easily measure whether you're getting enough return on your investment.
E-Books
Downloadable gated content like ebooks is a great way to nurture your leads and create new ones. By giving them something of value, you'll establish yourself as the authority on whatever subject you're writing about, and clearly lay out why your products or services will make their lives better. Long-form content like ebooks is also a great way to make Google favor you. Most experts recommend that an ebook should be at least 3000 words, and ideally closer to 5000 or more.
These are just a few inbound marketing strategies for you to consider trying out to bring more traffic to your e-commerce website and more revenue in your pocket.
