Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
Are Social Media platforms becoming eCommerce networks?
Social media platforms can be used for a lot more than connecting with your best friends. Moreover, social media has become the most popular method of selling products, with Facebook and Instagram leading the way in eCommerce sales.
Seven Digital Marketing Trends For 2021forbes.com
The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their t...
250 million individuals are using Instagram stories frequently. And 33 percent of Instagram stories are posted by the businesses, among which 20 percent results in direct message from the consumers. Wondering how you would be able to bank on this popularity of Instagram Stories to drive engagement?
Firstly, you need to chalk out a plan about the content beforehand so that there is no fumble while creating Instagram stories. Remember that the stories stay visible for just 24 hours. Mind that you can either catch or lose the interest of the viewers in the first 4 seconds of the story. Also, schedule the posts between 9 am to 7 pm on Monday to Thursday.
Secondly, use geotags in your post to specify your audience as it helps your Instagram stories receive 79 percent more views. Thirdly, host takeovers of your account by Influencers or viewers as it boosts 20 percent viewer engagement.
