Increased likeliness of conversion - A #targeted message is much more likely to convert the target #consumer into a consumer. Firstly, the message can be designed keeping the target audience in mind which makes it more relatable. Secondly, a targeted message makes the customer feel ‘special’ or differentiated.

https://www.digitalflic.com.au/amazing-benefits-of-segmenting-your-audience-for-digital-marketing/