Increased likeliness of conversion - A #targeted message is much more likely to convert the target #consumer into a consumer. Firstly, the message can be designed keeping the target audience in mind which makes it more relatable. Secondly, a targeted message makes the customer feel ‘special’ or differentiated.
Do you aim to build brand awareness or driving revenue is your major goal? This question might seem insignificant, but the differentiation will determine your definition of #socialmedia success. If your aim is to generate sales, you must connect your #conversion goals with a dollar value, in order to better understand how your social media #campaigns are affecting your bottom line. You can seek the assistance of a #digitalmarketing agency for identifying the KPIs.
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