Your content can be called great only when it has a headline that can draw attention over social media. So, you have to create sensational #ContentMarketing strategy for your #business and for your audience.
Creating a Landing Page - The landing page must be created with complete focus on the user because this is the place where the user lands after c licking on the ad. Various factors need to be considered in order to create a good landing page, and first of all you need to define why this landing page is required. http://www.digitalflic.com/5-essential-adwords-tricks-to-improve-lead-generation/