One of the business challenges that #digitalmarketing agencies often face is a sharp drop in the quality and quantity of inbound leads, during the holiday season spanning from December to January. Some companies have indulged in certain experiments to find out whether they are capable of increasing the lead during this trying time of the year. Read more in the article. goo.gl/YVCZgf

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The company tried out with the keyword ‘#Digital #Marketing Agency’ over local search as well as organic listing, knowing the fact that quantity of visitors is directly proportional to #market demand. Seasonality had brought about a considerable dip in the quantity of #visitors, so the focus was on boosting the lead number through enhancing #conversions.