True direct mail is getting scarcer in the period of constantly updated social media and overflowing email in-boxes. However, to connect with clients in a more memorable and deeper way direct mail is an opportunity.

So that you don't end up with nothing to show for it and waste your marketing budget remember these all-essential 5 W's of successful direct marketing.

Who 

Target your message clients Rather than covering an entire group with a general message, so that on a more personal, deeper level you can communicate with specific types of clients.

With your present business mailing list you can start. You must make most of the former clients remember that your business is still useful for them. Or are they prospective clients who about exactly what your company do need to be educated and why over your competitors they should choose you?

The most important component to success is targeting the right prospects with your direct mail marketing campaign. It’s as good as having done no marketing campaign at all if your message falls on uninterested eyes.

What

An all-time high is the competition for attention in the mailbox. Between the various forms of other digital marketing their attention is also split apart from today's prospective client that has to be contending with unwanted special offers and bills.

However, to catch your clients' attention, you can go a long way by being creative with your business' marketing design.

To stand out from your competitors, Choose unconventional designs. Some suggestions:

• With envelopes in unconventional shapes or colors or unique-looking packaging, assemble mailers.

• To hand-address envelopes for a personalized touch hire an employee with excellent penmanship.

• Rather than a standard postcard size Opt for a totally unique die-cut mailer.

When

Corresponding with your prospects' lifestyles or with the seasons every business has regular ups and downs. Your clients' purchasing decisions might be influenced by generic mailers throughout the year, Mailing, milestones or dates and brainstorm events.

Where

Be sure to advertise to those who are close to your business If instead from the postal service or several distributors opt to purchase a pre-sorted list and you have no clear client mailing list.

Why

Why should your clients prefer you for buying something? Why do you offer better pricing or service than your competitors? Always remember to focus on your customers' expectations and needs first in addition to expressing your business' capabilities.

You can stand out from competitors who are merely shouting a self-absorbed message to uninterested or a bored audience by highlighting the key points that are going to be most crucial to your client.

To help your business stand out from the crowd there are many online Mailing services if you're unsure where to begin or how to develop an effective direct mail campaign for your target audience. To see our work on flyers, direct mail, brochures, and more browse our print design portfolio.