Dhanesh Haridas, Chief technical officer at Epixel MLM Software is a passionate and enthusiastic business person with 10+ years of experience in Software field.
CTO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
Customer Relationship in Direct Selling - Know How!
Engaging your customers in the right way is as important as making profits. Subscriptions and loyalty programs are an indirect way of telling your customers that you value them or they are your premium customer. Customer engagement paired with loyal strategies is aiming at relationships at a more personal level than the usual business relationship. This is one of the key strategies of a direct selling e-commerce business (https://www.epixelmlmsoftware.com/blog/ecommerce-direct-selling-tips ). Be its a cashback feature or a scratch card or a prime subscription feature, this brings customers closer by building their trust and relationship with the brand.
These reward programs while making purchase and delivery give added advantage to the customers and at the same time brings revenue to the company. $478.2 billion is the approximate revenue expected to be generated through subscriptions by 2025. This also helps with retaining great customer relationship management.
Recent research has shown that companies that engaged with their B2B customers managed to reduce customer loss by 63% (https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience ). This has resulted in increased wallet share by 55% and productivity boost by 50%. Direct Selling being the most customer-centric industry, the strategy can do wonders to create customer connections at more intelligent levels.
It is important to identify your customers accurately and understand their needs and preferences. Various social media platforms, website forms, polls, and questionnaires could be used to extract the right data (https://blog.hootsuite.com/social-media-data-collection ). Online paid surveys are yet another tool to get a detailed understanding because people tend to share their personal information when they are incentivized.
Ultimately, you should stay honest with your customers and deliver what it promised to them. Loyal customers tend to forgive even if the company makes a mistake in unforeseen circumstances and that depends upon the relationship that is built with them. Ideally, the goal is to build a business with increased retention rates and positive feedback. Word of mouth does matter a lot, and you decide on what your customers should speak about you through your business.
Direct selling is a booming industry with a large network of distributor. The success of the direct selling industry solely depends on your distributors if they have the ability of managing your inventory to getting your products out the door, with customer satisfaction in mind. To manage your entire network marketing business, a platform is needed that has automation features(https://www.epixelmlmsoftware.com/use-cases/business-management ) so that the direct selling entrepreneur can focus on running the company rather than wasting time with manual tasks...
A sustainable direct selling business model is a goal for many direct selling entrepreneurs. However, the process of achieving this may seem daunting and confusing to some. There are many decisions to make before beginning your direct selling journey. How will you sell products or services? Who will be your target market? Knowing about advanced consulting services (https://www.epixelmlmsoftware.com/mlm-consulting ) for the business is the first step to achieve your goal.
Network marketing is a booming industry where the products are distributed through independent distributors where they can earn a handsome income. These distributors can earn a handsome income through these marketing model. The distributors can earn a commission for the sales they made as well as for the sales their downlines make. So the network marketing entrepreneur should assure that they have a proper commission system to pay these distributors. But as the network of distributors gets expanded, it would...
In today's competitive business environment, direct selling organizations have a hard time achieving the success they need to survive. It is important for them to find advanced ways and adopt different strategies that will allow them to excel in their industry. One way for these network marketing organizations to do this is through an efficient sales enablement program (https://www.epixelmlmsoftware.com/blog/sales-enablement-tools-direct-selling )that empowers their distributors with the tools and resources they need to engage customers effectively.
Many direct selling companies overlook the power...
The direct sales industry has soared over the past few decades. While many companies have perfected their business models over the years, some unfortunate ones had to face a bitter exit from the industry. What made the difference?
Direct sales is built on the foundation of transforming regular people into groups of aspiring distributors (https://www.epixelmlmsoftware.com/blog/team-building-tips-direct-selling ). Direct sales have empowered potential distributors to step into this way of life, by building amazing business networks around them.
Direct selling is a large industry with millions working across the world. Multi-level marketing thrives on direct selling and recruiting others into the business opportunity. It operates by having distributors sell its products or services. Keeping the distributors anchored with the business is a really important task. They should feel on board with the business plan and be compensated fairly for their efforts. Compensation plans signify the nature of an MLM business. MLM compensation...
