Dhanesh Haridas, Chief technical officer at Epixel MLM Software is a passionate and enthusiastic business person with 10+ years of experience in Software field.
CTO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
Customer Relationship in Direct Selling - Know How!
Engaging your customers in the right way is as important as making profits. Subscriptions and loyalty programs are an indirect way of telling your customers that you value them or they are your premium customer. Customer engagement paired with loyal strategies is aiming at relationships at a more personal level than the usual business relationship. This is one of the key strategies of a direct selling e-commerce business (https://www.epixelmlmsoftware.com/blog/ecommerce-direct-selling-tips ). Be its a cashback feature or a scratch card or a prime subscription feature, this brings customers closer by building their trust and relationship with the brand.
These reward programs while making purchase and delivery give added advantage to the customers and at the same time brings revenue to the company. $478.2 billion is the approximate revenue expected to be generated through subscriptions by 2025. This also helps with retaining great customer relationship management.
Recent research has shown that companies that engaged with their B2B customers managed to reduce customer loss by 63% (https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience ). This has resulted in increased wallet share by 55% and productivity boost by 50%. Direct Selling being the most customer-centric industry, the strategy can do wonders to create customer connections at more intelligent levels.
It is important to identify your customers accurately and understand their needs and preferences. Various social media platforms, website forms, polls, and questionnaires could be used to extract the right data (https://blog.hootsuite.com/social-media-data-collection ). Online paid surveys are yet another tool to get a detailed understanding because people tend to share their personal information when they are incentivized.
Ultimately, you should stay honest with your customers and deliver what it promised to them. Loyal customers tend to forgive even if the company makes a mistake in unforeseen circumstances and that depends upon the relationship that is built with them. Ideally, the goal is to build a business with increased retention rates and positive feedback. Word of mouth does matter a lot, and you decide on what your customers should speak about you through your business.
US DSA Awards - Giving Direct Selling Companies the Spotlight They Deserve
In the world of direct selling, there are many companies that have made significant contributions to the industry. The US Direct Selling Association (DSA) annual awards honor their member companies and their achievements. DSA awards of 2021(https://www.epixelmlmsoftware.com/industry-news/us-dsa-awards-2021 )were held on November 2nd, 2021 and many personalities attended this event in person in New Orleans and also virtually.
In today's competitive business environment, direct selling organizations have a hard time achieving the success they need to survive. It is important for them to find advanced ways and adopt different strategies that will allow them to excel in their industry. One way for these network marketing organizations to do this is through an efficient sales enablement program (https://www.epixelmlmsoftware.com/blog/sales-enablement-tools-direct-selling )that empowers their distributors with the tools and resources they need to engage customers effectively.
Many direct selling companies overlook the power...
Direct selling is a successful business model since 1800. Even though the direct selling industry always have a negative image among the people, the industry has opened a lot of opportunities. The success of a direct selling organization thrives on the sole basis of self-motivated distributors who will be able to persuade and convince other people to buy their products. These distributors hold an important place in the direct selling organization.
The success of network marketing business depends on how many...
Any organization would want their leads to be excited about their products. Generating that interest across leads requires the delivery of relevant content at the right time. In the right way. Every business needs a strong marketing strategy to be successful. One of the most important aspects of any company's marketing plan is lead generation (https://www.epixelmlmsoftware.com/blog/mlm-lead-generation-ideas). Leads are people who have shown interest in your product or service and may be looking for more information on it. Generating leads can...
During the COVID period, many people grew more and more concerned about their health and safety. As a result, those in the industry-related health and wellness industry saw an increase in sales. The pandemic was unprecedented and left a deep impact on the world economy. It led to global economic deflation of 4.4% in 2020, according to IMF estimates. This research explores how COVID-19 affected direct selling brands and its impact on the network marketing companies themselves as well as...
Network marketing is a booming industry where the products are distributed through independent distributors where they can earn a handsome income. These distributors can earn a handsome income through these marketing model. The distributors can earn a commission for the sales they made as well as for the sales their downlines make. So the network marketing entrepreneur should assure that they have a proper commission system to pay these distributors. But as the network of distributors gets expanded, it would...
